Brazil: main messenger app users by level of education 2022

According to a 2022 survey, around 42 percent of messenger app users in Brazil had a Bachelor's degree qualification. Another 38 percent of the social platform users were already pursuing further education than high school or had permission to go to university, while another nine percent of respondents had technical or vocational education qualifications.

Distribution of leading messenger app users in Brazil as of May 2022, by education level

Characteristic	Users of messenger apps (total)	Discord	Facebook Messenger	Google Chat	iMessage	Snapchat	Telegram	WhatsApp
-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-

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Release date

June 2022

More information

Region

Brazil

Survey time period

January to May 2022

Number of respondents

1,822*

Age group

18-64 years

Special properties

messenger app users in Brazil

Method of interview

Online survey

Supplementary notes

Original questions:

"What is the highest level of education you have completed?’’; Single Pick;
"Which instant messenger or video call services do you use regularly?"; Multi Pick. Base for each app:

* Users of messaging apps (total) n=1,822
Discord users n=221
Facebook Messenger users n=1,001
Google Chat users n=220
iMessage users n=112
Snapchat users n=185
Telegram users n=688
WhatsApp users n=1,732

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