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Brazil: leading social media platform users 2022, by urbanity

Distribution of leading social media platform users in Brazil as of May 2022, by urbanity

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Release date

September 2022



Survey time period

January to August 2022

Number of respondents


Age group

18-64 years

Special properties

social media platforms users

Method of interview

Online survey

Supplementary notes

Original questions:

’’In what type of community do you live?’’; Single Pick;
"Which instant messenger or video call services do you use regularly?"; Multi Pick;

The Community types are defined as follows:

Rural community: under 5,000 inhabitants
Small town: 5,000 to 20,000 inhabitants
Medium-sized town: 20,000 to 100,000 inhabitants Large city: 100,000 to 500,000 inhabitants / 500,000 to 1,000,000 inhabitants
City with over 1 million inhabitants: 1,000,000 to 5,000,000 inhabitants
Megacity with over 5 million inhabitants: 5,000,000 to 10,000,000 inhabitants / 10,000,000 and more inhabitants

Base for each app:

* Users of social media platforms (total) n=1,923
Facebook users n=1,596
Instagram users n=1,647
LinkedIn users n=601
Pinterest users n=717
Reddit users n=156
Snapchat users n=311
TikTok users n=1,021
Tumblr users n=99
Twitch users n=216
Twitter users n=744
YouTube users n=1,697

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