Brazil: leading social media platform users 2023, by urbanity

Distribution of leading social media platform users in Brazil as of August 2023, by urbanity

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Release date

September 2023

Region

Brazil

Survey time period

January to August 2023

Number of respondents

6,728*

Age group

18-64 years

Special properties

social media platforms users

Method of interview

Online survey

Supplementary notes

Original questions:

’’In what type of community do you live?’’; Single Pick;
"Which instant messenger or video call services do you use regularly?"; Multi Pick;

The Community types are defined as follows:

Rural community: under 5,000 inhabitants
Small town: 5,000 to 20,000 inhabitants
Medium-sized town: 20,000 to 100,000 inhabitants Large city: 100,000 to 500,000 inhabitants / 500,000 to 1,000,000 inhabitants
City with over 1 million inhabitants: 1,000,000 to 5,000,000 inhabitants
Megacity with over 5 million inhabitants: 5,000,000 to 10,000,000 inhabitants / 10,000,000 and more inhabitants

Base for each app:

* Users of social media platforms (total) n=6,728
Facebook users n=5,312
Instagram users n=5,761
LinkedIn users n=2,038
Pinterest users n=2,007
Reddit users n=493
Snapchat users n=847
TikTok users n=3,347
Tumblr users n=288
Twitch users n=891
Twitter users n=2,577
YouTube users n=5,651

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