Online reach of the leading FMCG brands worldwide 2021

Published by Lynn Beyrouthy, Sep 30, 2022
With around 79 million Consumer Reach Points (CRPs), Coca-Cola was the leading FMCG brand worldwide in 2021 based on online consumer reach. In comparison, L'Oréal Paris garnered some 32 million online CRPs that same year.

Online reach of the leading FMCG brands worldwide in 2021 (in million Consumer Reach Points)

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Release date

September 2022

Region

Worldwide

Survey time period

2021

Supplementary notes

Date of release is date of access.
Consumer Reach Points (CRPs) are a measurement of brand penetration (how many households buy the brand) and purchase frequency (how often consumers buy the brand). You can find detailed information about the report's methodology here.
Markets included: Argentina, Bolivia, Brazil, Central America, Chile, Chinese Mainland, Colombia, France, GB, Greece, Indonesia, Ireland, Malaysia, Mexico, Peru, Philippines, Portugal, South Korea, Spain, Taiwan, Thailand, and Vietnam.

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