The internet's share of advertising expenditure in Poland is forecast to have more than doubled in 2021 compared to 2011. During this period, the percentage of ad spending on the internet as compared to other media has steadily increased from 15.7 percent to 41.19 percent.
Internet share in advertising expenditure in Poland from 2011 to 2023*
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Statistics on Advertising in Poland
Overview
6
- Premium Statistic Advertising market net worth in Poland 2012-2021
- Premium Statistic Advertising expenditure in Poland 2012-2021, by medium
- Premium Statistic Ad spending change forecast in Poland 2021, by medium
- Premium Statistic Advertising market value in Poland in 2021, by industry
- Basic Statistic Leading advertisers in traditional media in Poland 2020-2021, by spending
- Premium Statistic Newspapers and magazines advertising market value in Poland 2019-2025
Brands and products
5
- Premium Statistic Video advertisement reach in Poland 2022, by brand
- Premium Statistic Banks with highest ad expenditure in Poland 2021-2022
- Premium Statistic Pharmaceutical companies with highest ad expenditure in Poland 2020-2021
- Premium Statistic Retail brands with highest ad expenditure in Poland 2022
- Premium Statistic Advertising of major pharmaceutical companies in Poland 2021-2022, by GRP rating
Print advertising
8
- Premium Statistic Print advertising spending in Poland 2017-2025
- Premium Statistic Newspaper advertising expenditure share in Poland 2011-2023
- Premium Statistic Daily press ad spending of state-owned companies in Poland 2021, by title
- Premium Statistic Magazine advertising expenditure share in Poland 2011-2023
- Premium Statistic Daily newspapers with highest advertising income in Poland 2020-2021
- Premium Statistic Magazines with highest advertising income in Poland 2020-2021
- Premium Statistic Preference for traditional promotional newspaper vs. aggregated one in Poland 2021
- Premium Statistic Preferred type of promotional newspapers in Poland 2021
Radio advertising
8
- Premium Statistic Traditional radio advertising spending in Poland 2017-2025
- Premium Statistic Radio advertising expenditure share in Poland 2011-2023
- Premium Statistic Advertising income of radio in Poland 2020-2021
- Premium Statistic Advertising income of radio stations in Poland 2020-2021
- Premium Statistic Most popular lengths of radio advertisements in Poland 2017-2021
- Premium Statistic Time and day of the week with most expensive ad spots on Radio Eska in Poland 2022
- Premium Statistic Time and day of the week with most expensive ad spots on Jedynka (PR1) in Poland 2022
- Premium Statistic Time and day of the week with most expensive ad spots on Trójka (PR3) in Poland 2022
Television advertising
6
- Premium Statistic Traditional television advertising spending in Poland 2017-2025
- Premium Statistic TV advertising expenditure share in Poland 2011-2023
- Premium Statistic Number of ad spots on television in Poland 2021-2022
- Premium Statistic TVP's advertising and sponsoring revenue in Poland 2010-2021
- Premium Statistic Cyfrowy Polsat's advertising costs and revenue in Poland 2017-2020
- Premium Statistic Ways to avoid advertisement in Poland 2021, by channel
Digital advertising
6
- Premium Statistic Digital video advertising expenditure in Poland 2017-2026
- Premium Statistic Internet advertising expenditure share in Poland 2011-2023
- Premium Statistic Digital advertisement expenditure in Poland 2021, by industry
- Premium Statistic Online advertisement expenditure in Poland 2021, by ad type
- Premium Statistic Viewability of online ads in Poland 2021, by format
- Premium Statistic Reasons for the non-viewability of online display ads in Poland 2021
Social media advertising
7
- Premium Statistic Social media advertising spending in Poland 2017-2026
- Premium Statistic Reach of Facebook advertisement in Poland 2017-2025
- Premium Statistic Reach of Instagram advertisement in Poland 2017-2025
- Premium Statistic Reach of TikTok advertisement in Poland 2017-2025
- Premium Statistic Social media advertising audience in Poland 2021, by gender and age
- Premium Statistic Influencers' impact on shopping behavior in Poland 2021, by generation
- Premium Statistic Social media on which ads are most noticeable in Poland 2020-2021
Out-of-home advertising
8
- Premium Statistic Out-of-home advertising expenditure in Poland 2017-2025
- Premium Statistic Number of classic OOH advertising media in Poland 2021
- Premium Statistic Number of backlit OOH advertising carriers in Poland 2021
- Premium Statistic Outdoor advertising expenditure share in Poland 2011-2023
- Premium Statistic Share of OOH advertising in Poland 2022, by sector
- Premium Statistic Most popular OOH advertising types in Poland 2020
- Premium Statistic Attractiveness of OOH advertising types in Poland 2020
- Premium Statistic Benefits of DOOH advertising in Poland 2020
Further related statistics
16
- Digital advertising expenditure in Finland 2020-2025
- Digital ad spend in Germany 2021, by device
- Digital display advertising year-on-year growth in Germany 2008-2015
- Search ad spend growth in France 2020-2021
- Online video advertising year-on-year growth in Germany 2013-2015
- Advertising market growth in Russia 2000-2021, by medium
- Mobile advertising year-on-year growth in Germany 2013-2015
- Annual growth of online advertising expenses in Japan 2012-2021
- Distribution of internet advertising revenue in Scandinavian countries 2016-2021
- Advertising revenue in Russia 2000-2021, by medium
- Monthly online ad spending in Germany 2020-2022
- Growth in internet advertisement expenditure in MENA 2010-2024
- Radio advertising spending share in South Africa 2008-2015
- U.S. paints, varnishes, lacquers, enamels, and allied products ad spend 2010-2016
- Reasons for non-viewability of online advertisements in Poland 2020
- Alcoholic beers' share of voice (SOV) in Hungary 2021
Further Content: You might find this interesting as well
Statistics
- Digital advertising expenditure in Finland 2020-2025
- Digital ad spend in Germany 2021, by device
- Digital display advertising year-on-year growth in Germany 2008-2015
- Search ad spend growth in France 2020-2021
- Online video advertising year-on-year growth in Germany 2013-2015
- Advertising market growth in Russia 2000-2021, by medium
- Mobile advertising year-on-year growth in Germany 2013-2015
- Annual growth of online advertising expenses in Japan 2012-2021
- Distribution of internet advertising revenue in Scandinavian countries 2016-2021
- Advertising revenue in Russia 2000-2021, by medium
- Monthly online ad spending in Germany 2020-2022
- Growth in internet advertisement expenditure in MENA 2010-2024
- Radio advertising spending share in South Africa 2008-2015
- U.S. paints, varnishes, lacquers, enamels, and allied products ad spend 2010-2016
- Reasons for non-viewability of online advertisements in Poland 2020
- Alcoholic beers' share of voice (SOV) in Hungary 2021
Zenithmedia. (May 3, 2021). Internet share in advertising expenditure in Poland from 2011 to 2023* [Graph]. In Statista. Retrieved February 03, 2023, from https://www.statista.com/statistics/1054063/poland-internet-advertising-expenditure-share/
Zenithmedia. "Internet share in advertising expenditure in Poland from 2011 to 2023*." Chart. May 3, 2021. Statista. Accessed February 03, 2023. https://www.statista.com/statistics/1054063/poland-internet-advertising-expenditure-share/
Zenithmedia. (2021). Internet share in advertising expenditure in Poland from 2011 to 2023*. Statista. Statista Inc.. Accessed: February 03, 2023. https://www.statista.com/statistics/1054063/poland-internet-advertising-expenditure-share/
Zenithmedia. "Internet Share in Advertising Expenditure in Poland from 2011 to 2023*." Statista, Statista Inc., 3 May 2021, https://www.statista.com/statistics/1054063/poland-internet-advertising-expenditure-share/
Zenithmedia, Internet share in advertising expenditure in Poland from 2011 to 2023* Statista, https://www.statista.com/statistics/1054063/poland-internet-advertising-expenditure-share/ (last visited February 03, 2023)
Internet share in advertising expenditure in Poland from 2011 to 2023* [Graph], Zenithmedia, May 3, 2021. [Online]. Available: https://www.statista.com/statistics/1054063/poland-internet-advertising-expenditure-share/