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Internet advertising expenditure share in Poland 2011-2021
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Internet advertising expenditure share in Poland 2011-2021
Internet share in advertising expenditure in Poland from 2011 to 2021*
by Statista Research Department,
last edited
Oct 8, 2019
The internet's share of advertising expenditure in Poland is forecast to have nearly doubled in 2021 compared to 2011. During this period, the percentage of ad spending on the internet as compared to other media has steadily increased from 15.7 percent to 36.02 percent.
Internet share in advertising expenditure in Poland from 2011 to 2021*
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by Statista Research Department,
last edited
Oct 8, 2019
The internet's share of advertising expenditure in Poland is forecast to have nearly doubled in 2021 compared to 2011. During this period, the percentage of ad spending on the internet as compared to other media has steadily increased from 15.7 percent to 36.02 percent.
- Show sources information
- Show publisher information
- Release date
- 2019
- Region
- Poland
- Survey time period
- 2011 to 2021
- Supplementary notes
-
*Forecast data from 2019 on.
Date of release is date of access.
Source
- Show sources information
- Show publisher information
- Release date
- 2019
More information
- Region
- Poland
- Survey time period
- 2011 to 2021
- Supplementary notes
-
*Forecast data from 2019 on.
Date of release is date of access.
Other statistics on the topic
Advertising in Poland
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Advertising expenditure in Poland 2007-2019, by medium
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Advertising spending in Europe 2007-2019, by region
+Advertising & Marketing
Television advertising inflation rate in Europe 2017-2018, by country
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Statistics on "Advertising in Poland"
- Overview
The most important statistics
- Advertising expenditure in Europe from 2007 to 2019, by region (in million U.S. dollars)Advertising spending in Europe 2007-2019, by region
- Forecast for media advertising expenditure in Western Europe, Central and Eastern Europe from 2017 to 2023 (in million U.S. dollars)Forecast of advertising expenditure in Europe 2017-2023, by region
- Central and Eastern European countries ranked by advertising spending in 2017 (in million U.S. dollars)Largest advertising markets in Central and Eastern Europe 2017
- Advertising expenditure in Central and Eastern Europe from 2017 to 2021, by medium (in million U.S. dollars)Advertising spending in Central and Eastern Europe 2017-2021, by type
- Net worth of the advertising sector in Poland from the first three quarters of 2016 to the first three quarters of 2019 (in million zloty)Advertising net worth in Poland 2016-2019
- Spending on advertising in Poland from 2007 to 2019 (in million zloty)Advertising expenditure in Poland 2007-2019
- Advertising revenue of non-internet media between January-October 2018 and January-October 2019 (in million zloty)Advertising revenue in Poland 2018-2019, by medium
- Distribution of advertising expenditure in Poland from 2012 to 2019, by mediumAdvertising expenditure in Poland 2012-2019, by medium
- Brands and products
The most important statistics
- Share of advertised products in Poland as of May 2019, by typeTypes of advertised products in Poland 2019
- Ranking of leading advertising brands in traditional media between January-October 2018 and January-October 2019, by revenue (in million zloty)Leading advertising brands in traditional media in Poland 2018-2019, by revenue
- Retail trade brands with the highest advertising expenditure in Poland as of May 2019 (in million zloty)Retail brands with the highest advertising spending in Poland 2019
- Brands from the financial sector with the highest advertising expenditure in Poland in June 2019 (in million zloty)Financial brands with highest advertising expenditure in Poland 2019
- Ranking of the most recognizable sport sponsor brands in Poland in 2018, by share of respondentsMost recognizable sport sponsors in Poland in 2018
- Leading brands with the highest cross-media reach for video ads in Poland in September 2019, by share of internet users reachedVideo advertisement reach in Poland 2019, by brand
- Digital advertising
The most important statistics
- Online advertisement expenditure in Poland from the first half of 2017 to the first half of 2019 (in billion zloty)Online advertisement expenditure in Poland 2017-2019
- Internet share in advertising expenditure in Poland from 2011 to 2021*Internet advertising expenditure share in Poland 2011-2021
- Online advertisement expenditure in Poland from the first half of 2018 to the first half of 2019, by industryOnline advertisement expenditure in Poland 2018-2019, by industry
- Online advertisement expenditure in Poland in the first half of 2019, by type of advertisementOnline advertisement expenditure in Poland 2019, by ad type
- Online advertisement viewability in Poland in the first quarter of 2019, by advertisement formatOnline ad viewability in Poland 2019, by ad format
- Video advertisement viewability rate on chosen online video platforms in Poland in 2019Video ad viewability in Poland in 2019, by platform
- Click-through rates of marketing e-mails in selected European nations as of Q2 2019, by countryClick-through rates of marketing e-mails in Europe Q2 2019, by country
- Click-to-open rates of marketing e-mails in selected European nations Q2 2019, by countryClick-to-open rates of marketing e-mails in Europe Q2 2019, by country
- Television advertising
The most important statistics
- Television advertising inflation rate in selected European countries in 2017 and 2018Television advertising inflation rate in Europe 2017-2018, by country
- Daily reach of television in Poland from 2018 to 2019, by age groupDaily reach of television in Poland 2018-2019, by age group
- Number of advertisements broadcast by television service providers in Poland from 2018 to 2019 (in minutes)Number of emitted advertisements in Poland 2018-2019, by TV provider
- Advertising revenues of TV stations in Poland from 2017 to 2018 (in billion zloty)*Advertising revenues of TV stations in Poland 2017-2018
- Prices for advertisements placed during television programs on TVN in Poland in October 2019, by highest prices (in 1,000 zloty)TV programs with most expensive ad spots on TVN in Poland 2019
- Advertising and sponsorship expenditure and revenue compared to total annual revenue of Cyfrowy Polsat between 2017 and 2018 (in billion zloty)Cyfrowy Polsat's advertising costs and revenue in Poland 2017-2018
- Cyfrowy Polsat's viewability and advertising market share from the first half of 2018 to the first half of 2019Cyfrowy Polsat viewability and ad market share in Poland from 2018 to 2019
- Brands with the highest television advertising expenditure in Poland in November 2019 (in million zloty)Television advertising expenditure in Poland in 2019, by brand
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Statistics on "Advertising in Poland - Overview"
- Advertising spending in Europe 2007-2019, by region
- Forecast of advertising expenditure in Europe 2017-2023, by region
- Largest advertising markets in Central and Eastern Europe 2017
- Advertising spending in Central and Eastern Europe 2017-2021, by type
- Advertising net worth in Poland 2016-2019
- Advertising expenditure in Poland 2007-2019
- Advertising revenue in Poland 2018-2019, by medium
- Advertising expenditure in Poland 2012-2019, by medium
- Advertising expenditure in Poland 2007-2019, by medium
- Advertising expenditure share in Poland 2019, by medium
- Ad spending growth forecast in Poland 2019, by medium
- Annual change in advertising spend in Poland 2017-2018, by medium
- Advertising value in Poland in 2019, by industry
- Advertising spending of the retail sector in Poland 2019, by media
- Advertising spending in Poland 2019, by industry
Statistics on "Advertising in Poland - Brands and products"
- Types of advertised products in Poland 2019
- Leading advertising brands in traditional media in Poland 2018-2019, by revenue
- Retail brands with the highest advertising spending in Poland 2019
- Financial brands with highest advertising expenditure in Poland 2019
- Most recognizable sport sponsors in Poland in 2018
- Video advertisement reach in Poland 2019, by brand
Statistics on "Advertising in Poland - Digital advertising"
- Online advertisement expenditure in Poland 2017-2019
- Internet advertising expenditure share in Poland 2011-2021
- Online advertisement expenditure in Poland 2018-2019, by industry
- Online advertisement expenditure in Poland 2019, by ad type
- Online ad viewability in Poland 2019, by ad format
- Video ad viewability in Poland in 2019, by platform
- Click-through rates of marketing e-mails in Europe Q2 2019, by country
- Click-to-open rates of marketing e-mails in Europe Q2 2019, by country
- Unsubscribe rates of marketing e-mails in Europe Q2 2019, by country
- Marketing expenditure of "love brands" in Poland 2017-2018
- Advertising time in VOD in Poland 2018
- Ways of avoiding advertisements on the internet in Poland 2018
Statistics on "Advertising in Poland - Television advertising"
- Television advertising inflation rate in Europe 2017-2018, by country
- Daily reach of television in Poland 2018-2019, by age group
- Number of emitted advertisements in Poland 2018-2019, by TV provider
- Advertising revenues of TV stations in Poland 2017-2018
- TV programs with most expensive ad spots on TVN in Poland 2019
- Cyfrowy Polsat's advertising costs and revenue in Poland 2017-2018
- Cyfrowy Polsat viewability and ad market share in Poland from 2018 to 2019
- Television advertising expenditure in Poland in 2019, by brand
- Brands most active on TV in Poland 2018
- Application usage during commercial breaks in Poland 2018, by app type
- Viewer irritation concerning video adverts in Poland in 2019, by medium
Further related statistics
- Online advertising spending in Norway 2014-2018, by type
- Online advertising spending in Germany 2017-2019
- Online advertising spending in Sweden 2008-2018
- Online advertising spending in Western Europe 2000-2022
- Largest online advertising markets in Europe 2017-2018
- Online advertising spending in Europe 2006-2018
- Online advertising revenue in the U.S. from 2000 to 2018
- Breakdown of U.S. online advertising revenue in 2018, by type
- Digital share of advertising spending in Sweden 2017-2019
- Global internet advertising spending 2007-2021, by type
- Online advertising spending in Central and Eastern Europe 2000-2022
- Online advertising spending in Europe 2013-2018, by format
- Online advertising spending distribution in Turkey 2018, by format
- Revenues from mobile online advertising in Germany 2005-2023
- Online advertising spending in Europe H1 2017-H1 2018, by format
- Advertising spending in the U.S. 2015-2022
- Advertising spending in the United Kingdom (UK) 1999-2019, by media
- Online advertising spend in the United Kingdom (UK) 2008-2018
- Fastest growing online advertising markets in Europe 2017-2018
- Growth of digital advertising spending in Italy 2018
- Digital advertising spending in the United Kingdom (UK) 2007-2019
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