Digital ads blocked by publishers worldwide 2022, by category

Published by Statista Research Department, Dec 5, 2023
In the first half of 2022, gambling ads accounted for 40 percent of all ads blocked by digital publishers worldwide. Gambling was thus the most blocked category. Pharmaceutical drugs ranked second, with 13 percent of all blocks. Cryptocurrency and alcoholic beverages followed, with seven and five percent, respectively.

Distribution of digital ads blocked by publishers worldwide in 1st half 2022, by category

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Release date

September 2022

Region

Worldwide

Survey time period

H1 2022

Special properties

on Confiant's platform; wider industry metrics may vary

Supplementary notes

* "Other" includes over 100 other categories.
Percentage points missing to 100 percent are probably due to rounding.

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