Digital ad spend in the U.S. 2016, by format

The graph shows a forecast of digital advertising spending in the United States in 2016, by format. The source projected that e-mail advertising would generate 0.29 billion U.S. dollars spending.

Digital advertising spending in the United States in 2016, by format

Spending in billion U.S. dollars
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Source

Release date

January 2016

Region

United States

Survey time period

September 2015

Special properties

forecast / includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices on all formats mentioned; includes ads such as Facebook's Sponsored Stories and Twitter's Promoted Tweets

Supplementary notes

* Includes banners, video, rich media and sponsorships.

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