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Change in digital ad spend in the U.S. 2016-2021
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Change in digital ad spend in the U.S. 2016-2021
Change in digital advertising spending in the United States from 2016 to 2021
by A. Guttmann,
last edited
Jun 4, 2018
The timeline shows the annual growth rate of digital advertising spending in the United States from 2016 to 2021. In 2018, the spending is forecast to grow by 12.9 percent compared to 2017.
Change in digital advertising spending in the United States from 2016 to 2021
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by A. Guttmann,
last edited
Jun 4, 2018
The timeline shows the annual growth rate of digital advertising spending in the United States from 2016 to 2021. In 2018, the spending is forecast to grow by 12.9 percent compared to 2017.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
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- Release date
- March 2017
- Region
- United States
- Survey time period
- 2016
- Supplementary notes
- * Forecast
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
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- Release date
- March 2017
More information
- Region
- United States
- Survey time period
- 2016
- Supplementary notes
- * Forecast
Other statistics on the topic
Advertising industry in the U.S.
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Advertising market in the U.S.
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Statistics on "Advertising market in the U.S."
- Overview
The most important statistics
- Estimated aggregate revenue of the U.S. advertising, public relations, and related service industry from 2004 to 2017 (in billion U.S. dollars)Revenue of the U.S. advertising industry 2004-2017
- Estimated expenses of the U.S. advertising, public relations and related services industry from 2007 to 2017 (in billion U.S. dollars)Expenses in U.S. advertising, PR and related services 2007-2017
- Media advertising spending in the United States from 2015 to 2022 (in billion U.S. dollars)Advertising spending in the U.S. 2015-2022
- Distribution of advertising spending in the United States in 2018 and 2022, by mediaAdvertising spending in the U.S. 2018-2022, by media
- Change in advertising spending in the United States in 2017, by mediumAdvertising revenue growth in the U.S. 2017, by medium
- Advertising spending vs. consumer time spent in the United States in 2017, by mediumMedia ad spend vs. time spent in the U.S. in 2017
- Largest advertisers in the United States in 2017 (in billion U.S. dollars)Largest advertisers in the U.S. 2017
- Measured media advertising spending in the United States from 2014 to 2017, by category (in billion U.S. dollars)U.S. measured media ad spend 2014-2017, by category
- TV
The most important statistics
- TV advertising revenue in the United States in 2018 and 2023 (in billion U.S. dollars)TV advertising revenue in the U.S. 2018-2023
- Local television advertising revenue in the United States from 2010 to 2019 (in billion U.S. dollars)Local TV ad revenue in the U.S. 2010-2019
- Leading brands advertised on TV in the United States in 4th quarter 2018, by number of ad occurrencesMost advertised brands on TV in the U.S. in Q4 2018, by ad count
- Share of online TV in TV advertising revenue in the United States from 2012 to 2018Share of online TV in TV advertising revenue in the U.S. 2012-2018
- Upfront TV advertising spending in the United States from 2016 to 2020 (in billion U.S. dollars)Upfront TV ad spend in the U.S. 2016-2020
- National primetime TV upfront ad sales in the United States from 2008/09 to 2018/19 season (in million U.S. dollars)National primetime TV upfront ad sales in the U.S. 2008-2019
- Average ad time per hour of primetime national TV on broadcast networks in the United States in 1st quarter 2019 (in minutes. seconds) Average ad time per hour of primetime national TV on broadcast networks U.S. Q1 2019
- Average ad time per hour of primetime national TV on cable network groups in the United States in 1st quarter 2019 (in minutes. seconds)Average ad time per hour of primetime national TV on cable networks U.S. Q1 2019
- Radio
The most important statistics
- Radio advertising spending in the United States from 2012 to 2022 (in billion U.S. dollars)Radio ad spend in the U.S. 2012-2022
- Leading radio advertisers in the United States in 2017, by ad spend (in million U.S. dollars)Largest radio advertisers in the U.S. 2017
- Leading radio advertisers on music-based stations in the United States in 2017, by advertising spending (in million U.S. dollars)Leading U.S. radio advertisers on music-based stations 2017, by ad spend
- Leading radio advertisers on spoken word stations in the United States in 2017, by advertising spending (in million U.S. dollars)Leading U.S. radio advertisers on spoken word stations 2017, by ad spend
- Advertising spending of ten largest radio advertising industries in the United States in 2018 (in million U.S. dollars)Leading radio advertising industries in the U.S. 2018
- Perceived level of marketing and digital knowledge of radio sellers in the United States as of February 2017Radio ad sellers' marketing and digital knowledge in the U.S. 2017
- Share of consumers who found radio advertising to be helpful in the United States as of May 2017U.S. consumers who find radio advertising helpful 2017
- Share of consumers who felt annoyed by radio advertising in the United States as of May 2017U.S. consumers who find radio advertising annoying 2017
- Newspapers
The most important statistics
- Estimated revenue of newspaper publishers in the United States from 2010 to 2017, by source (in billion U.S. dollars)U.S. newspaper publishers revenue 2010-2017, by source
- National newspaper advertising spending in the United States from 2010 to 2021 (in million U.S. dollars)National newspaper ad spend in the U.S. 2010-2021
- Advertising space revenue of U.S. newspapers from 2013 to 2017 (in billion U.S. dollars)Advertising revenue of U.S. newspapers 2013-2017
- Leading newspaper advertisers in United States in 2017, by ad spend (in million U.S. dollars)Largest newspaper advertisers in the U.S. 2017
- Share of consumers who found advertising in printed daily newspapers to be helpful in the United States as of May 2017U.S. consumers who find print newspaper advertising helpful 2017
- Share of consumers who felt annoyed by advertising in printed daily newspapers in the United States as of May 2017U.S. consumers who find print newspaper advertising annoying 2017
- Magazines
The most important statistics
- Estimated advertising revenue of periodical publishers in the United States from 2010 to 2016 (in billion U.S. dollars)U.S. periodicals advertising revenue 2010-2016
- Magazine advertising spending in the United States from 2013 to 2018, by platform (in billion U.S. dollars)Magazine ad spend in the U.S. 2013-2018, by platform
- Leading print magazine advertisers in the United States in 2017, by spending (in million U.S. dollars)Leading print magazine advertisers in the U.S. 2017
- Magazine advertising effectiveness in the United States between July 2016 to June 2017, by positionMagazine advertising effectiveness in the U.S. in 2017, by position
- Share of consumers who found advertising in printed magazines and periodicals to be helpful in the United States as of May 2017U.S. consumers who find print magazine and periodical advertising helpful 2017
- Share of consumers who felt annoyed by advertising in printed magazines and periodicals in the United States as of May 2017U.S. consumers who find print magazine and periodical advertising annoying 2017
- Out-of-home
The most important statistics
- Estimated aggregate revenue of U.S. outdoor advertising companies from 2000 to 2017 (in billion U.S. dollars)Estimated revenue of U.S. outdoor advertising companies 2000-2017
- Estimated expenses of U.S. outdoor advertising companies from 2007 to 2017 (in billion U.S. dollars)Expenses of U.S. outdoor advertising companies 2007-2017
- Outdoor advertising revenue in the United States from 2009 to 2018 (in billion U.S. dollars)Annual outdoor advertising revenue in the U.S. 2009-2018
- Digital out-of-home advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)DOOH ad spend in the U.S. 2014-2019
- Leading out-of-home (OOH) advertisers in the United States in 2017, by ad spend (in 1,000 U.S. dollars)Largest outdoor advertisers in the U.S. 2017
- Leading outdoor advertising categories in the United States in 1st quarter 2019, by ad spending (in million U.S. dollars)Leading outdoor advertising categories in the U.S. Q1 2019
- Number of digital billboards in the United States from 2016 to 2019Number of digital billboards in the U.S. 2016-2019
- Share of consumers who found poster advertising to be helpful in the United States as of May 2017U.S. consumers who find poster advertising helpful 2017
- Cinema
The most important statistics
- Estimated revenue of U.S. movie theaters from 2010 to 2017, by source (in million U.S. dollars)Revenue sources of U.S. movie theaters 2010-2017
- Cinema advertising revenue in the United States from 2010 to 2021 (in million U.S. dollars)Cinema advertising revenue in the U.S. 2010-2021
- Distribution of cinema advertising revenue in the United States in from 2013 to 2018, by target audienceDistribution of cinema advertising revenue in the U.S. 2018, by target
- Number of new brands advertised in cinemas in the United States from 2013 to 2018Number of new brands advertised in U.S. cinemas 2013-2018
- Share of consumers who found cinema advertising to be helpful in the United States as of May 2017U.S. consumers who find cinema advertising helpful 2017
- Share of consumers who felt annoyed by cinema advertising in the United States as of May 2017U.S. consumers who find cinema advertising annoying 2017
- Digital
The most important statistics
- Digital advertising spending in the United States from 2018 to 2023 (in billion U.S. dollars)Digital advertising spending in the U.S. 2018-2023
- Change in digital advertising spending in the United States from 2016 to 2021Change in digital ad spend in the U.S. 2016-2021
- Digital advertising spending in the United States from 2011 to 2019, by channel (in billion U.S. dollars)Digital advertising spending in the U.S. 2011-2019, by channel
- Growth of digital advertising revenue in the United States in 2019 and 2020, by formatGrowth of digital advertising revenue in the U.S. 2019-2020, by format
- Distribution of digital advertising spending in the United States as of July 2019, by industryDistribution of U.S. digital ad spend 2019, by industry
- Quarterly growth in mobile ad requests in the United States from 2nd quarter 2014 to 4th quarter 2018Quarterly growth in mobile ad requests in the U.S. Q2 2014 - Q4 2018
- Share of mobile ad requests in the United States from 1st quarter 2017 to 4th quarter 2018, by formatShare of mobile ad requests in the U.S. Q1 2017 - Q4 2018, by format
- Leading internet display advertisers in the United States in 2017, by ad spend (in million U.S. dollars)Largest internet display advertisers in the U.S. 2017
- Advertising response
The most important statistics
- Consumer favorability towards selected types of ads in the United States as of September 2017Consumer attitudes towards selected advertising types in the U.S. 2017
- Share of adults who pay attention to commercials in the United States as of April 2019Share of U.S. adults paying attention to commercials in 2019
- Leading channels preferred by consumers to communicate with brands in the United States as of June 2018Consumer preferred channels to communicate with brands in the U.S. 2018
- Share of time spent viewing ad-supported vs. non-ad supported content in the United States from 2002 to 2017Share of time spent viewing ad-supported content in the U.S. 2002-2017
- Perception of targeted advertising according to adults in the United States as of May 2019Adult views on targeted advertising in the U.S. 2019
- Share of adult consumers who are more likely to engage with ads that are tailored to them in the United States as of December 2018Consumer more likely to engage with tailored ads in the U.S. 2018
- Influence of advertising perception on ad blocking usage in the United States as of the 2nd quarter 2018Influence of advertising perception on ad blocking usage in the U.S. 2018
- Leading ad blocking and ad avoidance behaviors among adults in the United States as of September 2017Leading ad avoidance measures used by U.S. adults in 2017
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Statistics
- Digital display advertising expenditure in the United Kingdom (UK) 2010-2015
- Expenditure share general display advertising Australia Q2 2016 by sector
- Share general display advertising spend travel and accommodation Australia FY 2016
- Australia: digital ad spend growth 2016
- Japan: digital ad spend growth 2015-2020
- South Korea: digital ad spend growth 2012-2018
- Expenditure share video display advertising Australia Q2 2016 by sector
- Indonesia: digital ad spend growth 2012-2018
- Digital ad spend in Brazil 2016, by format
- Digital display advertising expenditure in Finland 2008-2015
- Digital display advertising expenditure in Germany 2008-2015
- Digital ad spend in Argentina 2015-2020, by device
- Share general display advertising spend travel and accommodation Australia 2012- 2016
- Digital display advertising expenditure in Ireland 2011-2015
- Digital display advertising expenditure in France 2008-2015
- U.S. aircraft ad spend 2010-2016
- Advertising expenditure of online videos in China 2012-2017
- Christmas shopping: Share of non-parents interacting with digital ads UK 2016
- Growth of RTB digital display ad spending in Germany 2014-2018
- Digital media ad spending in Hong Kong 2016-2022
Studies
- Digital advertising in Latin America
- Digital advertising in Europe
- Digital advertising in North America
- Digital advertising in the U.S.
- Digital advertising in Canada
- Digital advertising formats in the U.S.
- Digital advertising in the United Kingdom (UK)
- Advertising market in the U.S.
- BRICS advertising
- Advertising in Europe
- Advertising in the Netherlands
- Political advertising in the U.S.
- TV advertising worldwide
- Advertising in Turkey
- TV advertising in the U.S.
Statistics on "Advertising market in the U.S."
- Estimated aggregate revenue of the U.S. advertising, public relations, and related service industry from 2004 to 2017 (in billion U.S. dollars)
- Estimated expenses of the U.S. advertising, public relations and related services industry from 2007 to 2017 (in billion U.S. dollars)
- Media advertising spending in the United States from 2015 to 2022 (in billion U.S. dollars)
- Distribution of advertising spending in the United States in 2018 and 2022, by media
- Change in advertising spending in the United States in 2017, by medium
- Advertising spending vs. consumer time spent in the United States in 2017, by medium
- Largest advertisers in the United States in 2017 (in billion U.S. dollars)
- Measured media advertising spending in the United States from 2014 to 2017, by category (in billion U.S. dollars)
- Local advertising revenue in the United States in 2019 and 2020 (in billion U.S. dollars)
- Share of local advertising revenue in the United States in 2018, by medium
- Advertising spending in the United States from 2010 to 2019, by state (in million U.S. dollars)
- Return on advertising spending (ROAS) per dollar invested in the United States in 2018, by medium (in U.S. dollars)
- TV advertising revenue in the United States in 2018 and 2023 (in billion U.S. dollars)
- Local television advertising revenue in the United States from 2010 to 2019 (in billion U.S. dollars)
- Leading brands advertised on TV in the United States in 4th quarter 2018, by number of ad occurrences
- Share of online TV in TV advertising revenue in the United States from 2012 to 2018
- Upfront TV advertising spending in the United States from 2016 to 2020 (in billion U.S. dollars)
- National primetime TV upfront ad sales in the United States from 2008/09 to 2018/19 season (in million U.S. dollars)
- Average ad time per hour of primetime national TV on broadcast networks in the United States in 1st quarter 2019 (in minutes. seconds)
- Average ad time per hour of primetime national TV on cable network groups in the United States in 1st quarter 2019 (in minutes. seconds)
- Share of adults who would pay more for basic cable package not including any commercials in the United States as of April 2019
- Share of adults who would pay more for network cable package not including any commercials in the United States as of April 2019
- Radio advertising spending in the United States from 2012 to 2022 (in billion U.S. dollars)
- Leading radio advertisers in the United States in 2017, by ad spend (in million U.S. dollars)
- Leading radio advertisers on music-based stations in the United States in 2017, by advertising spending (in million U.S. dollars)
- Leading radio advertisers on spoken word stations in the United States in 2017, by advertising spending (in million U.S. dollars)
- Advertising spending of ten largest radio advertising industries in the United States in 2018 (in million U.S. dollars)
- Perceived level of marketing and digital knowledge of radio sellers in the United States as of February 2017
- Share of consumers who found radio advertising to be helpful in the United States as of May 2017
- Share of consumers who felt annoyed by radio advertising in the United States as of May 2017
- Estimated revenue of newspaper publishers in the United States from 2010 to 2017, by source (in billion U.S. dollars)
- National newspaper advertising spending in the United States from 2010 to 2021 (in million U.S. dollars)
- Advertising space revenue of U.S. newspapers from 2013 to 2017 (in billion U.S. dollars)
- Leading newspaper advertisers in United States in 2017, by ad spend (in million U.S. dollars)
- Share of consumers who found advertising in printed daily newspapers to be helpful in the United States as of May 2017
- Share of consumers who felt annoyed by advertising in printed daily newspapers in the United States as of May 2017
- Estimated advertising revenue of periodical publishers in the United States from 2010 to 2016 (in billion U.S. dollars)
- Magazine advertising spending in the United States from 2013 to 2018, by platform (in billion U.S. dollars)
- Leading print magazine advertisers in the United States in 2017, by spending (in million U.S. dollars)
- Magazine advertising effectiveness in the United States between July 2016 to June 2017, by position
- Share of consumers who found advertising in printed magazines and periodicals to be helpful in the United States as of May 2017
- Share of consumers who felt annoyed by advertising in printed magazines and periodicals in the United States as of May 2017
- Estimated aggregate revenue of U.S. outdoor advertising companies from 2000 to 2017 (in billion U.S. dollars)
- Estimated expenses of U.S. outdoor advertising companies from 2007 to 2017 (in billion U.S. dollars)
- Outdoor advertising revenue in the United States from 2009 to 2018 (in billion U.S. dollars)
- Digital out-of-home advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Leading out-of-home (OOH) advertisers in the United States in 2017, by ad spend (in 1,000 U.S. dollars)
- Leading outdoor advertising categories in the United States in 1st quarter 2019, by ad spending (in million U.S. dollars)
- Number of digital billboards in the United States from 2016 to 2019
- Share of consumers who found poster advertising to be helpful in the United States as of May 2017
- Share of consumers who felt annoyed by poster advertising in the United States as of May 2017
- Estimated revenue of U.S. movie theaters from 2010 to 2017, by source (in million U.S. dollars)
- Cinema advertising revenue in the United States from 2010 to 2021 (in million U.S. dollars)
- Distribution of cinema advertising revenue in the United States in from 2013 to 2018, by target audience
- Number of new brands advertised in cinemas in the United States from 2013 to 2018
- Share of consumers who found cinema advertising to be helpful in the United States as of May 2017
- Share of consumers who felt annoyed by cinema advertising in the United States as of May 2017
- Digital advertising spending in the United States from 2018 to 2023 (in billion U.S. dollars)
- Change in digital advertising spending in the United States from 2016 to 2021
- Digital advertising spending in the United States from 2011 to 2019, by channel (in billion U.S. dollars)
- Growth of digital advertising revenue in the United States in 2019 and 2020, by format
- Distribution of digital advertising spending in the United States as of July 2019, by industry
- Quarterly growth in mobile ad requests in the United States from 2nd quarter 2014 to 4th quarter 2018
- Share of mobile ad requests in the United States from 1st quarter 2017 to 4th quarter 2018, by format
- Leading internet display advertisers in the United States in 2017, by ad spend (in million U.S. dollars)
- Ad blocking user penetration rate in the United States from 2014 to 2018, by device
- Consumer favorability towards selected types of ads in the United States as of September 2017
- Share of adults who pay attention to commercials in the United States as of April 2019
- Leading channels preferred by consumers to communicate with brands in the United States as of June 2018
- Share of time spent viewing ad-supported vs. non-ad supported content in the United States from 2002 to 2017
- Perception of targeted advertising according to adults in the United States as of May 2019
- Share of adult consumers who are more likely to engage with ads that are tailored to them in the United States as of December 2018
- Influence of advertising perception on ad blocking usage in the United States as of the 2nd quarter 2018
- Leading ad blocking and ad avoidance behaviors among adults in the United States as of September 2017
- Influence of advertising placed around relevant online content on consumer perception of brands in the United States as of 2nd quarter 2018
- Attitudes towards product placement in shows and movies in the United States as of June 2018
- Attitudes towards ads among podcast listeners in the United States as of July 2018
- Digital display advertising expenditure in the United Kingdom (UK) from 2010 to 2015 (in million GBP)
- Distribution of general display advertising spend of leading industries in Australia from April to June 2016
- Market share for travel and accommodation industry in general display advertising expenditure in Australia in the financial year 2016, by type
- Change in digital advertising spending in Australia from 2009 to 2016
- Change in digital advertising spending in Japan from 2015 to 2020
- Change in digital advertising spending in South Korea from 2012 to 2018
- Distribution of video display advertising spend in Australia from April to June 2016, by industry
- Change in digital advertising spending in Indonesia from 2012 to 2018
- Distribution of digital advertising spending in Brazil in 2016, by format
- Digital display advertising expenditure in Finland from 2008 to 2015 (in million Euro)
- Digital display advertising expenditure in Germany from 2008 to 2015 (in million euro)
- Digital advertising spending in Argentina from 2015 to 2020, by device (in million U.S. dollars)
- Market share for travel and accommodation industry in general display advertising expenditure in Australia from Q2 2012 to Q2 2016
- Digital display advertising expenditure in Ireland from 2011 to 2015 (in million euro)
- Digital display advertising expenditure in France from 2008 to 2015 (in million Euro)
- Advertising spending in the aircraft industry in the United States from 2010 to 2016 (in million U.S. dollars)
- Advertising expenditure of online videos in China from 2012 to 2017 (in million U.S. dollars)
- Share of types of interactions with digital ads related to Christmas shopping among non-parents in the United Kingdom (UK) in 2016
- Year on year growth of real-time bidding premium digital display advertising spending in Germany from 2014 to 2018
- Digital advertising expenditure in Hong Kong from 2016 to 2022 (in million U.S. dollars)
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