Price per post of virtual creators on Instagram worldwide 2022
In October 2022, Lu of Magalu (handle: @magazineluiza) charged 26 thousand U.S. dollars per Instagram post and was the most expensive virtual creator in the presented set. She was the most followed virtual creator on Instagram, having amassed six million followers. Lu was created in 2009 and represents the Brazilian retailer Magalu (Magazine Luiza). Nobody Sausage, created by artist Kael Cabral, ranked second with a price per post of 19 thousand dollars.