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Instagram influencers who have inauthentic comments worldwide 2018-2019, by country

Percentage of Instagram influencers who have inauthentic comments in selected countries worldwide in 2018 and 2019

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Source

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Release date

June 2020

Region

Worldwide

Survey time period

2018 and 2019

Supplementary notes

Inauthentic comments are defined by the source as comments that are categorized under the following types:

  • Comments to tag-to-win giveaways and contests
  • Spammy comments
  • Comments that come from Instagram Pods

  • Source defined the following methods in detecting the authenticity of comments:
    1. Consists of emojis only or words like: wow, cool, fantastic etc.
    2. Are monosyllabically simple and irrelevant
    3. Consist of the mention of another account

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    Statistics on " Influencer marketing in Germany "

    Statistics on Influencer marketing in Germany

    Influencer accounts

    6

    Influencer marketing in companies

    7

    Popular influencers

    6

    International overview

    7

    Further related statistics

    19

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