Instagram influencers who have inauthentic comments worldwide 2018-2019, by country

According to the findings of a study on the state of Instagram influencer marketing, 27 percent of Instagram influencers from the United States were using inauthentic methods of growing their comment numbers. In comparison, Japan had the lowest share if influencers with inauthentic comments among the top five countries, at 18.6 percent.

Percentage of Instagram influencers who have inauthentic comments in selected countries worldwide in 2018 and 2019

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Release date

June 2020



Survey time period

2018 and 2019

Supplementary notes

Inauthentic comments are defined by the source as comments that are categorized under the following types:

  • Comments to tag-to-win giveaways and contests
  • Spammy comments
  • Comments that come from Instagram Pods

  • Source defined the following methods in detecting the authenticity of comments:
    1. Consists of emojis only or words like: wow, cool, fantastic etc.
    2. Are monosyllabically simple and irrelevant
    3. Consist of the mention of another account

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