Instagram: number of sponsored posts 2020-2021

Published by Valentina Dencheva, Jan 6, 2023
In 2021, there were 3.8 million posts tagged with #ad on Instagram worldwide. This constitutes an increase of roughly 27 percent from the value of three million reported a year earlier.

Number of #ad posts on Instagram in 2020 and 2021 (in millions)

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Release date

November 2021

Region

Worldwide

Survey time period

2020 and 2021

Supplementary notes

Figures have been rounded.

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