Instagram: number of brand sponsored influencer posts 2016-2020

Published by J. Clement, Apr 11, 2019
This statistic presents the number of brand sponsored influencer posts on Instagram from 2016 to 2020. In 2018, there were 3.7 million brand sponsored influencer posts on the social platform. The volume of sponsored content on Instagram is projected to amount to 4.95 million posts in 2019.

Number of brand sponsored influencer posts on Instagram from 2016 to 2020 (in millions)

Annual posts in millions
20161.26
20172.58
20183.7
2019*4.95
2020*6.12
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Release date

March 2019

Region

Worldwide

Survey time period

2016 to 2018

Supplementary notes

*Forecast
Posts including #ad, #sponsored, #spon, and other popular tags indicating sponsored content.
Figures were rounded.

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