Number of brand sponsored influencer posts on Instagram from 2016 to 2019 (in millions)

Instagram: number of brand sponsored influencer posts 2016-2019 This statistic presents the number of brand sponsored influencer posts on Instagram from 2016 to 2019. In 2016, there were 9.7 million brand sponsored influencer posts on the social platform. The volume of sponsored content is projected to amount to 32.3 million posts in 2019.
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Annual posts in millions
20169.7
2017*14.5
2018*21.7
2019*32.3
Annual posts in millions
20169.7
2017*14.5
2018*21.7
2019*32.3

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Description Source More information
This statistic presents the number of brand sponsored influencer posts on Instagram from 2016 to 2019. In 2016, there were 9.7 million brand sponsored influencer posts on the social platform. The volume of sponsored content is projected to amount to 32.3 million posts in 2019.
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Release date
May 2017
Region
Worldwide
Survey time period
2016
Supplementary notes
*Forecast
Posts including #ad, #sponsored, #spon, #sp, and other popular tags indicating sponsored content.

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