Most-followed magazine brands on Instagram 2019

What are the most popular magazine brands on Instagram?

As of September 2019, National Geographic Traveler had the biggest Instagram audience with 34.41 million Instagram followers. Instagram was initially released in October 2010 as an online mobile photo-sharing app. With more than 1 billion monthly active users worldwide, Instagram has become one of the most relevant digital advertising channels, especially as the core audience is mostly young and highly engaged. Instagram also ranks as one of the most popular social networks among teens and young adults, just behind market leaders Facebook and Snapchat. The audience potential of the photo-sharing platform has become an opportunity for brands to present their product in a short and visually interesting way. Auto, magazine, fashion, and beauty brands are among the earliest and most frequent adopters of the medium.

Leading magazine brands on Instagram as of September 2019, by followers

Instagram followers in millions
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Release date

November 2019



Survey time period

September 30, 2019

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Statistics on "Brands on social media"

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