In 2022, Orion was the leading brand for food in Czechia, with approximately 65 million consumer reach points. VITANA and Dr. Oetker followed, with 56 million and 37 million consumer reach points, respectively.
Leading 20 food brands ranked by consumer reach points* in Czechia in 2022
(in millions)
Characteristic
Consumer reach points* in millions
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* Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.
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Kantar. (May 24, 2023). Leading 20 food brands ranked by consumer reach points* in Czechia in 2022 (in millions) [Graph]. In Statista. Retrieved September 12, 2024, from https://www.statista.com/statistics/1365191/czechia-20-most-chosen-food-brands/
Kantar. "Leading 20 food brands ranked by consumer reach points* in Czechia in 2022 (in millions)." Chart. May 24, 2023. Statista. Accessed September 12, 2024. https://www.statista.com/statistics/1365191/czechia-20-most-chosen-food-brands/
Kantar. (2023). Leading 20 food brands ranked by consumer reach points* in Czechia in 2022 (in millions). Statista. Statista Inc.. Accessed: September 12, 2024. https://www.statista.com/statistics/1365191/czechia-20-most-chosen-food-brands/
Kantar. "Leading 20 Food Brands Ranked by Consumer Reach Points* in Czechia in 2022 (in Millions)." Statista, Statista Inc., 24 May 2023, https://www.statista.com/statistics/1365191/czechia-20-most-chosen-food-brands/
Kantar, Leading 20 food brands ranked by consumer reach points* in Czechia in 2022 (in millions) Statista, https://www.statista.com/statistics/1365191/czechia-20-most-chosen-food-brands/ (last visited September 12, 2024)
Leading 20 food brands ranked by consumer reach points* in Czechia in 2022 (in millions) [Graph], Kantar, May 24, 2023. [Online]. Available: https://www.statista.com/statistics/1365191/czechia-20-most-chosen-food-brands/
