U.S. grocery stores ad spend 2018-2019

It was estimated that expenditures on advertising in the grocery stores industry in the United States in 2019 reached 246.7 billion U.S. dollars. Based on data from a survey of representatives of this sector, the ad spending in the preceding year amounted to 238.2 billion dollars.

Grocery stores and advertising in the U.S.

Shoppers across major U.S. regions spend on average half an hour in grocery store aisles. That translates to 30 minutes of potential point-of-sale advertising viewing time or simply 30 minutes to choose one product over another because the ad said it was superior in quality. Consequently, the potential to attract the attention of prospective buyers can be high. Unsurprisingly, grocery stores in the country have been implementing various technologies to get ahead of the curve. At least a third of grocery retailers have an up to date system for campaign analysis and forecasting, and roughly 28 percent have a current one for optimizing promotions. With another significant share starting an upgrade of these systems, it shows that the industry is continuously investing in advertising and marketing, which aligns with the sector’s growing ad expenditures.

Advertising spending in the grocery stores industry in the United States from 2018 to 2019

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Release date

June 2020


United States

Survey time period

2018 to 2019

Special properties

Industry SIC code: 5411

Supplementary notes

The source calculated the figures based on data from government filings and published financial records. Single industry values are based on data from participating companies. Each year the number of participating companies varies. Advertising includes all marketing expenditures such as media, direct mail, point-of-purchase, production, ad department operations, research and other direct costs as reported in government filings.
The historical data values for all companies within each specific industry are pooled in a cross-sectional time series analysis and a non-linear multivariate model is derived for the entire industry.
Figures have been rounded.

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Statistics on "Food advertising in the U.S."

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