This statistic presents information on the advertising spending in the grocery stores industry in the United States from 2010 to 2019. The source estimated that the spending would amount to 1.9 billion U.S. dollars in 2018. Advertising makes less than one percent of grocery industry sales. The entire U.S. ad market is expected to generate 207.3 billion U.S. dollars in revenue in 2017.
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U.S. grocery stores ad spend 2010-2019
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Advertising spending in the grocery stores industry in the United States from 2010 to 2019 (in million U.S. dollars)
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This statistic presents information on the advertising spending in the grocery stores industry in the United States from 2010 to 2019. The source estimated that the spending would amount to 1.9 billion U.S. dollars in 2018. Advertising makes less than one percent of grocery industry sales. The entire U.S. ad market is expected to generate 207.3 billion U.S. dollars in revenue in 2017.
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This statistic presents information on the advertising spending in the grocery stores industry in the United States from 2010 to 2019. The source estimated that the spending would amount to 1.9 billion U.S. dollars in 2018. Advertising makes less than one percent of grocery industry sales. The entire U.S. ad market is expected to generate 207.3 billion U.S. dollars in revenue in 2017.
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- Show publisher information
- Release date
- October 2018
- Region
- United States
- Survey time period
- 2010 to 2017
- Special properties
- Industry SIC code: 5411
- Supplementary notes
-
* Forecast. Figures prior to 2017 come from earlier reporting, and the 2015 figure was a forecast at the time of publishing.
The source calculated the figures based on data from government filings and published financial records. Single industry values are based on data from participating companies. Each year the number of participating companies varies.
The historical data values for all companies within each specific industry are pooled in a cross-sectional time series analysis and a non-linear multivariate model is derived for the entire industry.
In calculating advertising-to-sales ratios, sales is defined as "top-line" of the company's income statement. In industry data, the ad-to-sales ratio is a weighted average ratio for the industry, based on the sales of each company.
A "0" value means that the expenditures reported amounted to less than 1,000 U.S. dollars per year. Missing values were not provided by the source due to lack of reporting from participating companies in the given industry.
Figures have been rounded.
More information
- Region
- United States
- Survey time period
- 2010 to 2017
- Special properties
- Industry SIC code: 5411
- Supplementary notes
-
* Forecast. Figures prior to 2017 come from earlier reporting, and the 2015 figure was a forecast at the time of publishing.
The source calculated the figures based on data from government filings and published financial records. Single industry values are based on data from participating companies. Each year the number of participating companies varies.
The historical data values for all companies within each specific industry are pooled in a cross-sectional time series analysis and a non-linear multivariate model is derived for the entire industry.
In calculating advertising-to-sales ratios, sales is defined as "top-line" of the company's income statement. In industry data, the ad-to-sales ratio is a weighted average ratio for the industry, based on the sales of each company.
A "0" value means that the expenditures reported amounted to less than 1,000 U.S. dollars per year. Missing values were not provided by the source due to lack of reporting from participating companies in the given industry.
Figures have been rounded.
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Statistics on "Food advertising in the United States"
- Industry advertising spending
The most important statistics
- Advertising spending in the grocery stores industry in the United States from 2010 to 2019 (in million U.S. dollars)U.S. grocery stores ad spend 2010-2019
- Advertising spending in the groceries and related products wholesale industry in the United States from 2010 to 2019 (in million U.S. dollars)U.S. groceries and related products wholesale ad spend 2010-2019
- Advertising spending in the canned fruits, vegetables, preserves, jams, and jellies industry in the United States from 2010 to 2019 (in million U.S. dollars)U.S. canned fruits, vegetables, preserves, jams, and jellies ad spend 2010-2019
- Advertising spending in the canned, frozen, and preserved fruits, vegetables, and food specialties industry in the United States from 2010 to 2019 (in million U.S. dollars)U.S. canned, frozen, and preserved food specialties ad spend 2010-2019
- Average digital and mobile video advertising spending according to agencies and marketers in the United States in 2018, by industry (in million U.S. dollars)U.S. agencies and marketers average digital & mobile video ad spend 2018, by industry
- Average face value of food and non-food free standing insert (FSI) coupons offered in the United States from 2013 to 2017 (in U.S. dollars)Face value of food & non-food FSI coupons in the U.S. 2013-2017
- Distribution of revenue generated by JCDecaux in 2017, by sectorJCDecaux revenue 2017, by sector
- Distribution of revenue generated by the Omnicom Group from 2014 to 2017, by client's industry sectorOmnicom Group's revenue 2014-2017, by industry sector
- TV food advertsing
The most important statistics
- Largest national TV ad categories in the United States in January 2017, by spending (in million U.S. dollars)Largest national TV ad categories in the U.S. 2017
- Leading food related brands advertised on TV in the United States in 1st quarter 2018, by number of ad occurrencesMost advertised foods related brands on TV in the U.S. in Q1 2018, by ad count
- Leading fast food and QSR related brands advertised on TV in the United States in 1st quarter 2018, by number of ad occurrencesMost advertised fast food & QSR brands on TV in the U.S. in Q1 2018, by ad count
- Short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category (in million U.S. dollars)Short-form DRTV ad spend the U.S. Q4 2017, by category
- Long-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category (in million U.S. dollars)Long-form DRTV ad spend in the U.S. 2017, by category
- Number of food/beverage advertisements viewed by children in the United States in 2016, by product typeChildren's food and beverage advertising consumption in U.S. 2016
- Number of food/beverage advertisements viewed by adults in the United States in 2016, by product typeFood and beverage ad consumption among adults in U.S. 2016
- Leading brands
The most important statistics
- Most valuable food brands worldwide in 2018, based on brand value (in million U.S. dollars)Ranking of the most valuable food brands worldwide 2018
- Brand value of the 10 most valuable fast food brands worldwide in 2018 (in million U.S. dollars)Most valuable fast food brands worldwide in 2018
- McDonald's global brand value from 2006 to 2018 (in billion U.S. dollars)McDonald's: brand value 2006-2018
- Leading most valuable soft drink brands worldwide in 2018, based on brand value (in million U.S. dollars)Brand value of the most valuable soft drink brands worldwide 2018
- Coca-Cola's brand value from 2006 to 2018 (in billion U.S. dollars)Coca-Cola: brand value 2006-2018
- Most valuable spirits brands worldwide in 2017, based on brand value (in million U.S. dollars)Leading spirits brands worldwide 2017, based on brand value
- Brand value of the leading beer brands worldwide in 2018 (in million U.S. dollars)Most valued beer brands worldwide 2018
- Leading advertisers
The most important statistics
- Nestle advertising spending in the United States from 2013 to 2017 (in million U.S. dollars) Nestle: ad spend in the U.S. 2013-2017
- Danone SA's advertising spending in the United States from 2011 to 2017 (in million U.S. dollars)Danone: ad spend in the U.S. 2011-2017
- Kellogg Company's advertising spending in the United States from 2009 to 2017 (in million U.S. dollars) Kellogg: ad spend in the U.S. 2009-2017
- Advertising expenditure of The Kraft Heinz Company worldwide from 2014 to 2017 (in million U.S. dollars)Advertising expenditure of The Kraft Heinz Company 2014-2017
- Brand and marketing investment of Unilever worldwide from 2014 to 2017 (in million euros)Marketing spending of Unilever 2014-2017
- Advertising and media expenditure of General Mills worldwide from 2014 to 2018 (in million U.S. dollars)Ad and media spend of General Mills worldwide 2014-2018
- Advertising expenditure of the Hershey Company worldwide from 2008 to 2017 (in million U.S. dollars) Hershey Company's advertising spending 2008-2017
- Hershey's advertising spending in the United States from 2012 to 2017 (in million U.S. dollars)Hershey's advertising spending in the U.S. 2012-2017
- Effectiveness and consumer perception
The most important statistics
- Share of consumers who are influenced by internet advertising to purchase products from selected verticals in the United States as of January 2017Consumers influenced to purchase selected product categories by online ads U.S. 2017
- Influence of word-of-mouth (WOM) on purchase decisions in the United States in 2017, by product categoryInfluence of WOM on purchase decisions in the U.S. in 2017, by category
- Influence of in-store promotions on purchase decisions in the United States in 2017, by product categoryInfluence of in-store promotions on purchase decisions in the U.S. 2017, by category
- Influence of coupons on purchase decisions in the United States in 2017, by product categoryInfluence of coupons on purchase decisions in the U.S. 2017, by category
- Influence of internet advertising on purchase decisions in the United States in 2017, by product categoryInfluence of online advertising on purchase decisions in the U.S. 2017, by category
- Influence of direct mail advertising on purchase decisions in the United States in 2017, by product categoryInfluence of direct mail on purchase decisions in the U.S. 2017, by category
- Share of consumers likely to do business with companies offering personalized experiences online in the United States as of April 2017, by industryU.S. consumer willingness to buy from companies using online personalization 2017
- Share of consumers likely to do business with companies offering personalized experiences offline in the United States as of April 2017, by industryU.S. consumer willingness to buy from companies using offline personalization 2017
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Statistics
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- Grocery retailers: food retail sales growth 10 year average in the UK 2006-2015
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- Monthly retail sales of supermarkets and other grocery stores in Canada 2015-2018
- Fresh food dollar sales during Cinco de Mayo week in the U.S. 2016, by product
- Market share of gluten-free revenue in Canada 2013, by retail format
- Number of non-traditional grocery stores in the U.S. 2016-2021, by type of retailer
- Amount of existing and proposed grocery stores in Chicago 2017, by grocer type
- Number of grocery stores in the U.S. 2016-2021, by type of retailer
- Sales value of store-based food retail in Thailand 2012-2016
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- Number of chain supermarkets in Canada 2015-2016
- Businesses in the grocery sector Australia 2015/2016, by product class
- Outdoor advertising spending in China 2008-2015
- Average retail price of carrots in Iceland in selected months 2015-2016
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Statistics on the topic
Free statistics
- Brand value of the 10 most valuable fast food brands worldwide in 2018 (in million U.S. dollars)
- Operating income of Weston Foods in Canada from 2013 to 2017 (in million Canadian dollars)
Premium Statistics
- Advertising spending in the grocery stores industry in the United States from 2010 to 2019 (in million U.S. dollars)
- Advertising spending in the groceries and related products wholesale industry in the United States from 2010 to 2019 (in million U.S. dollars)
- Advertising spending in the canned fruits, vegetables, preserves, jams, and jellies industry in the United States from 2010 to 2019 (in million U.S. dollars)
- Advertising spending in the canned, frozen, and preserved fruits, vegetables, and food specialties industry in the United States from 2010 to 2019 (in million U.S. dollars)
- Average digital and mobile video advertising spending according to agencies and marketers in the United States in 2018, by industry (in million U.S. dollars)
- Average face value of food and non-food free standing insert (FSI) coupons offered in the United States from 2013 to 2017 (in U.S. dollars)
- Distribution of revenue generated by JCDecaux in 2017, by sector
- Distribution of revenue generated by the Omnicom Group from 2014 to 2017, by client's industry sector
- Distribution of the revenue generated by Publicis Groupe in 2017, by sector
- Distribution of revenue generated by MDC Partners as of 4th quarter 2017, by client industry
- Largest national TV ad categories in the United States in January 2017, by spending (in million U.S. dollars)
- Leading food related brands advertised on TV in the United States in 1st quarter 2018, by number of ad occurrences
- Leading fast food and QSR related brands advertised on TV in the United States in 1st quarter 2018, by number of ad occurrences
- Short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category (in million U.S. dollars)
- Long-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category (in million U.S. dollars)
- Number of food/beverage advertisements viewed by children in the United States in 2016, by product type
- Number of food/beverage advertisements viewed by adults in the United States in 2016, by product type
- Most valuable food brands worldwide in 2018, based on brand value (in million U.S. dollars)
- McDonald's global brand value from 2006 to 2018 (in billion U.S. dollars)
- Leading most valuable soft drink brands worldwide in 2018, based on brand value (in million U.S. dollars)
- Coca-Cola's brand value from 2006 to 2018 (in billion U.S. dollars)
- Most valuable spirits brands worldwide in 2017, based on brand value (in million U.S. dollars)
- Brand value of the leading beer brands worldwide in 2018 (in million U.S. dollars)
- Nestle advertising spending in the United States from 2013 to 2017 (in million U.S. dollars)
- Danone SA's advertising spending in the United States from 2011 to 2017 (in million U.S. dollars)
- Kellogg Company's advertising spending in the United States from 2009 to 2017 (in million U.S. dollars)
- Advertising expenditure of The Kraft Heinz Company worldwide from 2014 to 2017 (in million U.S. dollars)
- Brand and marketing investment of Unilever worldwide from 2014 to 2017 (in million euros)
- Advertising and media expenditure of General Mills worldwide from 2014 to 2018 (in million U.S. dollars)
- Advertising expenditure of the Hershey Company worldwide from 2008 to 2017 (in million U.S. dollars)
- Hershey's advertising spending in the United States from 2012 to 2017 (in million U.S. dollars)
- Advertising spending of selected beverage brands in the in the United States in 2017 (in million U.S. dollars)
- Advertising spending of selected restaurant chains in the United States in 2017 (in million U.S. dollars)
- McDonald's Corporation's advertising costs from 2014 to 2017 (in million U.S. dollars)
- McDonald's Corporation advertising spending in the United States from 2009 to 2017 (in billion U.S. dollars)
- Share of consumers who are influenced by internet advertising to purchase products from selected verticals in the United States as of January 2017
- Influence of word-of-mouth (WOM) on purchase decisions in the United States in 2017, by product category
- Influence of in-store promotions on purchase decisions in the United States in 2017, by product category
- Influence of coupons on purchase decisions in the United States in 2017, by product category
- Influence of internet advertising on purchase decisions in the United States in 2017, by product category
- Influence of direct mail advertising on purchase decisions in the United States in 2017, by product category
- Share of consumers likely to do business with companies offering personalized experiences online in the United States as of April 2017, by industry
- Share of consumers likely to do business with companies offering personalized experiences offline in the United States as of April 2017, by industry
- Year-on-year growth of grocery store sales in Canada in 2017, by province
- Average food retail sales change over 10-year period in the United Kingdom (UK) from 2006 to 2015, by retailer
- Distribution of the supermarket and grocery store industry in Canada from 2010 to 2015, by market share
- Revenue of Weston Foods in Canada from 2013 to 2017 (in billion Canadian dollars)
- Monthly retail sales of supermarkets and other grocery stores in Canada from 2015 to 2018 (in billion Canadian dollars)*
- Grocery sales value of fresh food during the week of Cinco de Mayo in the United States in 2016, by product (in million U.S. dollars)
- Distribution of gluten-free market revenue in Canada in 2013, by retail format
- Number of non-traditional grocery stores in the United States in 2016 and 2021, by type of retailer
- Number of existing and proposed grocery stores in the Chicago in 2017, by grocer type*
- Number of grocery stores in the United States in 2016 and 2021, by type of retailer
- Sales value of store-based food retail in Thailand from 2012 to 2016 (in billion U.S. dollars)
- Advertising spending in the food stores industry in the United States from 2010 to 2016 (in million U.S. dollars)
- Opinions on grocery store customer service according to Millennial mothers in Canada as of May 2016
- Number of chain supermarkets in Canada in 2015 and 2016
- Number of enterprises in the grocery sector in Australia in the financial year 2015/2016, by product class
- Outdoor advertising expenditure in China from 2008 to 2015 (in million U.S. dollars)
- Average retail price of carrots in Iceland in selected months from February 2015 to May 2016 (in ISK per kilogram)
- Share of British adults eating prepared sandwiches/rolls from deli counters and shops in Great Britain from 2005 to 2013
- Advertising spending as percent of sales in the groceries and related products wholesale industry in the United States from 2011 to 2015
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