U.S. grocery stores ad spend 2018-2020

It was estimated that expenditures on advertising in the grocery stores industry in the United States in 2020 reached 1.6 billion U.S. dollars. Based on data from a survey of representatives of this sector, the ad spending in the preceding year amounted to 1.59 billion dollars.

Grocery stores and advertising in the U.S.

Shoppers across major U.S. regions spend on average half an hour in grocery store aisles. That translates to 30 minutes of potential point-of-sale advertising viewing time or simply 30 minutes to choose one product over another because the ad said it was superior in quality. Consequently, the potential to attract the attention of prospective buyers can be high. Unsurprisingly, grocery stores in the country have been implementing various technologies to get ahead of the curve. At least a third of grocery retailers have an up to date system for campaign analysis and forecasting, and roughly 28 percent have a current one for optimizing promotions. With another significant share starting an upgrade of these systems, it shows that the industry is continuously investing in advertising and marketing, which aligns with the sector’s growing ad expenditures.