U.S. grocery stores ad spend 2020-2021

Advertising spending in the grocery stores industry in the United States from 2020 to 2021

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Source

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Release date

June 2022

Region

United States

Survey time period

2020 to 2021

Special properties

Industry SIC code: 5411

Supplementary notes

The source calculated the figures based on data from government filings and published financial records. Single industry values are based on data from participating companies. Each year the number of participating companies varies. Advertising includes all marketing expenditures such as media, direct mail, point-of-purchase, production, ad department operations, research and other direct costs as reported in government filings.
The historical data values for all companies within each specific industry are pooled in a cross-sectional time series analysis and a non-linear multivariate model is derived for the entire industry.
Figures have been rounded.

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Statistics on " Food advertising in the U.S. "

Statistics on Food advertising in the U.S.

Industry advertising spending

8

TV food advertsing

6

TV advertising to ethnic groups

6

Leading brands

7

Leading advertisers

8

Effectiveness and consumer perception

8

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