In a survey of representatives of the groceries and related products wholesale industry in the United States, it was found that in 2021 the sector spent 481.5 million U.S. dollars on advertising. In the preceding year the industry's ad expenditures amounted to 436 million dollars.
Advertising spending in the groceries and related products wholesale industry in the United States from 2020 to 2021 (in million U.S. dollars)
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Statistics on Food advertising in the U.S.
Industry advertising spending
8
- Premium Statistic U.S. grocery stores ad spend 2020-2021
- Premium Statistic U.S. groceries and related products wholesale ad spend 2020-2021
- Premium Statistic U.S. canned fruits, vegetables, preserves, jams, and jellies ad spend 2020-2021
- Premium Statistic U.S. canned, frozen, and preserved food specialties ad spend 2020-2021
- Premium Statistic Average digital video ad spend U.S. agencies and marketers 2021, by format & industry
- Premium Statistic Face value of food & non-food FSI coupons in the U.S. H1 2020-2021
- Premium Statistic JCDecaux revenue 2021, by sector
- Premium Statistic Omnicom Group's revenue 2014-2021, by industry sector
TV food advertsing
6
- Premium Statistic Largest national TV ad categories in the U.S. 2017
- Premium Statistic Most advertised foods related brands on TV in the U.S. in Q4 2018, by ad count
- Premium Statistic Most advertised fast food & QSR brands on TV in the U.S. in Q4 2018, by ad count
- Premium Statistic Short-form DRTV ad spend the U.S. Q4 2017, by category
- Premium Statistic Long-form DRTV ad spend in the U.S. 2017, by category
- Premium Statistic U.S. food TV ad spend share in 2017, by category
TV advertising to ethnic groups
6
- Premium Statistic Food ad spend share on Black-targeted TV in U.S. 2017, by category
- Premium Statistic Food ad spend share on Spanish-language TV in U.S. 2017, by category
- Premium Statistic Ad spend on selected restaurant brands on Spanish language TV in the U.S. 2017
- Premium Statistic Ad spend on selected restaurant brands on Black-targeted TV in the U.S. 2017
- Premium Statistic Ad spend on selected packaged food and beverage brands on Spanish TV in the U.S. 2017
- Premium Statistic Ad spend on select packaged food & beverage brands on Black-targeted TV in U.S. 2017
Leading brands
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- Premium Statistic Ranking of the most valuable food brands worldwide 2021
- Premium Statistic Most valuable QSR brands worldwide 2021
- Premium Statistic McDonald's: brand value 2006-2022
- Premium Statistic Brand value of the most valuable soft drink brands worldwide 2021
- Premium Statistic Coca-Cola: brand value 2006-2022
- Premium Statistic Leading spirits brands worldwide 2022, based on brand value
- Premium Statistic Most valued beer brands worldwide 2021
Leading advertisers
8
- Premium Statistic Nestlé: ad spend in the U.S. 2013-2021
- Premium Statistic Danone: ad spend in the U.S. 2016-2019
- Premium Statistic Kellogg: ad spend in the U.S. 2009-2019
- Premium Statistic Advertising expenditure of The Kraft Heinz Company 2014-2021
- Premium Statistic Marketing spending of Unilever 2014-2021
- Premium Statistic Ad and media spend of General Mills worldwide 2014-2022
- Premium Statistic Hershey Company's advertising spending 2008-2021
- Premium Statistic Hershey's advertising spending in the U.S. 2012-2019
Effectiveness and consumer perception
8
- Premium Statistic Consumers influenced to purchase selected product categories by online ads U.S. 2017
- Premium Statistic Influence of WOM on purchase decisions in the U.S. in 2017, by category
- Premium Statistic Influence of in-store promotions on purchase decisions in the U.S. 2017, by category
- Premium Statistic Influence of coupons on purchase decisions in the U.S. 2017, by category
- Premium Statistic Influence of online advertising on purchase decisions in the U.S. 2017, by category
- Premium Statistic Influence of direct mail on purchase decisions in the U.S. 2017, by category
- Premium Statistic U.S. consumer willingness to buy from companies using online personalization 2017
- Premium Statistic U.S. consumer willingness to buy from companies using offline personalization 2017
Further related statistics
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- U.S. groceries and related products wholesale: ad spend to sales ratio 2011-2015
- Advertising expenditure for milk products ("white line") in Germany 2007-2017
- Net revenue of Axfood Närlivs in Sweden 2014-2016
- Advertising expenditure for milk products ("yellow line") in Germany 2007-2017
- Number of Axfood Närlivs stores owned by the Axfood Group in Sweden 2014-2016
- Advertising expenditure for frozen food products in Germany 2000-2017
- Advertising spending in Norway 2017, by industry sector
- Revenue of grocery wholesaling in the U.S., 2009-2014
- TV advertising expenditure in Malta 2009-2014
- Growth of online advertising in Europe 2019, by format and device
- Ad spending between Trump, Rubio and Cruz in Super Tuesday states, as of Feb 26, 2016
- Sales value of wholesale trade New Zealand Q3 2022, by industry
- Net revenue of Dagab in Sweden 2014-2021
- Operating profit of Dagab in Sweden 2014-2018
- Quarterly sales value of wholesale trade New Zealand Q3 2010-Q3 2022
- Peru: digital ad spend 2014-2021
- DOOH ad spend in Canada 2019-2021
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Statistics
- U.S. groceries and related products wholesale: ad spend to sales ratio 2011-2015
- Advertising expenditure for milk products ("white line") in Germany 2007-2017
- Net revenue of Axfood Närlivs in Sweden 2014-2016
- Advertising expenditure for milk products ("yellow line") in Germany 2007-2017
- Number of Axfood Närlivs stores owned by the Axfood Group in Sweden 2014-2016
- Advertising expenditure for frozen food products in Germany 2000-2017
- Advertising spending in Norway 2017, by industry sector
- Revenue of grocery wholesaling in the U.S., 2009-2014
- TV advertising expenditure in Malta 2009-2014
- Growth of online advertising in Europe 2019, by format and device
- Ad spending between Trump, Rubio and Cruz in Super Tuesday states, as of Feb 26, 2016
- Sales value of wholesale trade New Zealand Q3 2022, by industry
- Net revenue of Dagab in Sweden 2014-2021
- Operating profit of Dagab in Sweden 2014-2018
- Quarterly sales value of wholesale trade New Zealand Q3 2010-Q3 2022
- Peru: digital ad spend 2014-2021
- DOOH ad spend in Canada 2019-2021
Schonfeld & Associates. (June 30, 2022). Advertising spending in the groceries and related products wholesale industry in the United States from 2020 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved January 31, 2023, from https://www.statista.com/statistics/470595/groceries-and-related-products-wholesale-industry-ad-spend-usa/
Schonfeld & Associates. "Advertising spending in the groceries and related products wholesale industry in the United States from 2020 to 2021 (in million U.S. dollars)." Chart. June 30, 2022. Statista. Accessed January 31, 2023. https://www.statista.com/statistics/470595/groceries-and-related-products-wholesale-industry-ad-spend-usa/
Schonfeld & Associates. (2022). Advertising spending in the groceries and related products wholesale industry in the United States from 2020 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: January 31, 2023. https://www.statista.com/statistics/470595/groceries-and-related-products-wholesale-industry-ad-spend-usa/
Schonfeld & Associates. "Advertising Spending in The Groceries and Related Products Wholesale Industry in The United States from 2020 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 30 Jun 2022, https://www.statista.com/statistics/470595/groceries-and-related-products-wholesale-industry-ad-spend-usa/
Schonfeld & Associates, Advertising spending in the groceries and related products wholesale industry in the United States from 2020 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/470595/groceries-and-related-products-wholesale-industry-ad-spend-usa/ (last visited January 31, 2023)
Advertising spending in the groceries and related products wholesale industry in the United States from 2020 to 2021 (in million U.S. dollars) [Graph], Schonfeld & Associates, June 30, 2022. [Online]. Available: https://www.statista.com/statistics/470595/groceries-and-related-products-wholesale-industry-ad-spend-usa/