During a survey conducted across the globe in April 2022, around 39 percent of respondents who expected to buy a car within the following 12 months expressed trust in products recommended by celebrities or influencers. The shares of interviewees who trusted ads on posters or billboards and TV stood at 38 and 24 percent, respectively.
Level of trust in advertising among consumers expecting to buy a car within 12 months worldwide as of April 2022
Characteristic
Share of respondents
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YouGov. (July 6, 2022). Level of trust in advertising among consumers expecting to buy a car within 12 months worldwide as of April 2022 [Graph]. In Statista. Retrieved September 13, 2024, from https://www.statista.com/statistics/1367435/trust-ads-car-buyers/
YouGov. "Level of trust in advertising among consumers expecting to buy a car within 12 months worldwide as of April 2022." Chart. July 6, 2022. Statista. Accessed September 13, 2024. https://www.statista.com/statistics/1367435/trust-ads-car-buyers/
YouGov. (2022). Level of trust in advertising among consumers expecting to buy a car within 12 months worldwide as of April 2022. Statista. Statista Inc.. Accessed: September 13, 2024. https://www.statista.com/statistics/1367435/trust-ads-car-buyers/
YouGov. "Level of Trust in Advertising among Consumers Expecting to Buy a Car within 12 Months Worldwide as of April 2022." Statista, Statista Inc., 6 Jul 2022, https://www.statista.com/statistics/1367435/trust-ads-car-buyers/
YouGov, Level of trust in advertising among consumers expecting to buy a car within 12 months worldwide as of April 2022 Statista, https://www.statista.com/statistics/1367435/trust-ads-car-buyers/ (last visited September 13, 2024)
Level of trust in advertising among consumers expecting to buy a car within 12 months worldwide as of April 2022 [Graph], YouGov, July 6, 2022. [Online]. Available: https://www.statista.com/statistics/1367435/trust-ads-car-buyers/
