In early 2019 it was projected that local over-the-air TV advertising will account for the largest share of video advertising revenues in the United States that year, at 11.5 percent. Online, mobile and OOH video will not come anywhere close to this result, each accounting for one percent of local video expenditures in 2019.
Distribution of local video advertising revenue in the United States in 2019, by medium
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Statistics on Video advertising and marketing in the United States
Overview
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- Premium Statistic Digital video advertising spending in the U.S. 2019-2023
- Premium Statistic Digital Market Outlook: digital video ad spending in the U.S. 2017-2026, by device
- Premium Statistic Digital video ad spend in the U.S. 2022, by type
- Premium Statistic Digital Market Outlook: digital video ad spending per internet user U.S. 2017-2026
- Premium Statistic Mobile ad spend in the U.S. 2017-2026, by format
Usage & budgets
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- Premium Statistic Top video ad types considered a must-buy by marketers in the U.S. 2022
- Premium Statistic Share of digital in media budgets in the U.S. 2023, by format
- Premium Statistic Top audience-related benefits of CTV and OTT advertising in the U.S. 2022
- Premium Statistic Top performance/pricing-related benefits of CTV and OTT advertising in the U.S. 2022
- Premium Statistic Reasons for shifting ad spend to CTV/OTT in the U.S. 2021
- Premium Statistic Shift of media budgets to OTT/CTV in the U.S. 2021, by medium
- Premium Statistic Digital media challenges in the U.S. 2021
Market leaders
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- Premium Statistic Ad revenue of major digital ad sellers worldwide 2022
- Premium Statistic Digital ad revenue share in the U.S. 2019-2023, by company
- Premium Statistic Digital video ad views in the U.S. 2022, by platform
- Premium Statistic Streaming services with largest ad spend in the U.S. 2021
- Premium Statistic Leading AVOD platforms by ad revenue in the U.S. 2020-2021
- Premium Statistic Organic vs. paid social media used by B2C marketers worldwide 2021
- Premium Statistic Most popular social media for influencer marketing in the U.S. 2021
- Premium Statistic Share of companies investing in digital video advertising U.S. Q1 2022, by platform
Audience
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- Premium Statistic Digital video viewers in the United States 2018-2022
- Premium Statistic Digital Market Outlook: users of video-on-demand in the U.S. 2017-2027, by type
- Premium Statistic Youtube users in the United States 2017-2025
- Premium Statistic Instagram: number of users in the United States 2020-2023
- Basic Statistic TikTok: number of users in the United States 20219-2025
- Premium Statistic Most used devices for digital videos in the U.S. 2022
- Premium Statistic U.S. device usage for weekly online video viewing 2022, by age group
- Premium Statistic Installs of selected video streaming apps in the U.S. 2021
Consumer perspective
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- Premium Statistic Consumer attitude to ads on streaming services in the U.S. 2022
- Premium Statistic Popularity of ad-supported streaming content in the U.S. 2021
- Premium Statistic Streaming services with most annoying ads according to viewers in the U.S. 2022
- Premium Statistic Netflix subscribers who would switch to ad-supported version in the U.S. 2022
- Premium Statistic Video streaming viewers paying attention to ads on streamed show U.S. 2021
- Premium Statistic Number of ads accepted by streaming video viewers during a show in the U.S. 2021
- Premium Statistic Ad breaks length accepted by TV viewers during a show in the U.S. 2021
- Premium Statistic Streaming video viewer satisfaction with ad delivery options in the U.S. 2021
Further related statistics
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- Local video ad revenue in the U.S. 2019, by medium
- Importance of video advertising in the U.S. 2016, by screen
- Global TV ad spend 2019, by segment
- China: annual growth of TV and radio ad revenue 2011-2015
- Regular season and bowl games ad spend in NCAA football 2011
- Cable TV ad revenue in South Korea 2016-2022, by format
- Leading local cable TV markets in the U.S. 2018, by direct response spots
- Regular season and tournament ad spend in NCAA basketball 2011
- Coping mechanisms against ads in video content worldwide 2015
- U.S. TV advertisement spending in sports 2012
- Distribution of terrestrial TV advertising revenue in South Korea 2015-2022, by type
- Most important video advertising platforms in the UK & the U.S. 2021
- Air time revenue of U.S. television broadcasters 2010-2021
- Average value of broadcast/TV video ad formats in Europe 2017
Further Content: You might find this interesting as well
Statistics
- Local video ad revenue in the U.S. 2019, by medium
- Importance of video advertising in the U.S. 2016, by screen
- Global TV ad spend 2019, by segment
- China: annual growth of TV and radio ad revenue 2011-2015
- Regular season and bowl games ad spend in NCAA football 2011
- Cable TV ad revenue in South Korea 2016-2022, by format
- Leading local cable TV markets in the U.S. 2018, by direct response spots
- Regular season and tournament ad spend in NCAA basketball 2011
- Coping mechanisms against ads in video content worldwide 2015
- U.S. TV advertisement spending in sports 2012
- Distribution of terrestrial TV advertising revenue in South Korea 2015-2022, by type
- Most important video advertising platforms in the UK & the U.S. 2021
- Air time revenue of U.S. television broadcasters 2010-2021
- Average value of broadcast/TV video ad formats in Europe 2017
BIA Advisory Services. (January 22, 2019). Distribution of local video advertising revenue in the United States in 2019, by medium [Graph]. In Statista. Retrieved March 30, 2023, from https://www.statista.com/statistics/305921/distribution-local-video-advertising-revenue-media-usa/
BIA Advisory Services. "Distribution of local video advertising revenue in the United States in 2019, by medium." Chart. January 22, 2019. Statista. Accessed March 30, 2023. https://www.statista.com/statistics/305921/distribution-local-video-advertising-revenue-media-usa/
BIA Advisory Services. (2019). Distribution of local video advertising revenue in the United States in 2019, by medium. Statista. Statista Inc.. Accessed: March 30, 2023. https://www.statista.com/statistics/305921/distribution-local-video-advertising-revenue-media-usa/
BIA Advisory Services. "Distribution of Local Video Advertising Revenue in The United States in 2019, by Medium." Statista, Statista Inc., 22 Jan 2019, https://www.statista.com/statistics/305921/distribution-local-video-advertising-revenue-media-usa/
BIA Advisory Services, Distribution of local video advertising revenue in the United States in 2019, by medium Statista, https://www.statista.com/statistics/305921/distribution-local-video-advertising-revenue-media-usa/ (last visited March 30, 2023)
Distribution of local video advertising revenue in the United States in 2019, by medium [Graph], BIA Advisory Services, January 22, 2019. [Online]. Available: https://www.statista.com/statistics/305921/distribution-local-video-advertising-revenue-media-usa/