According to a 2023 survey carried out among marketing professionals in Italy, 51.5 percent of respondents said they were planning to increase their influencer marketing budget during the year, while 12.1 percent stated they wanted to decrease it.
Planned change in marketing budgets allocated to influencer marketing in Italy in 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Youmark. (March 9, 2023). Planned change in marketing budgets allocated to influencer marketing in Italy in 2023 [Graph]. In Statista. Retrieved December 08, 2024, from https://www.statista.com/statistics/1372416/influencer-marketing-budget-italy/
Youmark. "Planned change in marketing budgets allocated to influencer marketing in Italy in 2023." Chart. March 9, 2023. Statista. Accessed December 08, 2024. https://www.statista.com/statistics/1372416/influencer-marketing-budget-italy/
Youmark. (2023). Planned change in marketing budgets allocated to influencer marketing in Italy in 2023. Statista. Statista Inc.. Accessed: December 08, 2024. https://www.statista.com/statistics/1372416/influencer-marketing-budget-italy/
Youmark. "Planned Change in Marketing Budgets Allocated to Influencer Marketing in Italy in 2023." Statista, Statista Inc., 9 Mar 2023, https://www.statista.com/statistics/1372416/influencer-marketing-budget-italy/
Youmark, Planned change in marketing budgets allocated to influencer marketing in Italy in 2023 Statista, https://www.statista.com/statistics/1372416/influencer-marketing-budget-italy/ (last visited December 08, 2024)
Planned change in marketing budgets allocated to influencer marketing in Italy in 2023 [Graph], Youmark, March 9, 2023. [Online]. Available: https://www.statista.com/statistics/1372416/influencer-marketing-budget-italy/