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Development of Instagram influencer marketing interactions in Italy 2021

Published by Statista Research Department, Jan 6, 2023
Italian influencers collaborating with brands on Instagram generated 23 million interactions in June 2021, marking a 16.8 percent increase from May's value of 19.7 million. The number of interactions in June marked a 65.5 percent growth from the January value of 13.9 million.

Number of and growth of number of interactions generated by Italian influencers in collaboration with brands from January to June 2021

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Release date

July 2021

Region

Italy

Survey time period

January to June 2021

Supplementary notes

Figures preceding June 2021 were retrieved from earlier publications.

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