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Leading industries in sponsored content transparency in Italy 2020

Published by Statista Research Department, Sep 3, 2021
Fashion was the industry that paid the most attention to rules on social media transparency in Italy in 2020, with 34 percent of sponsored industry posts on Instagram and Facebook using at least one transparency hashtag. The beauty industry followed with 15.9 percent of posts, while technology came in third with 8.9 percent.

Most transparent industries in regard to sponsored content on social media in Italy in 2020

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Source

Release date

February 2021

Region

Italy

Survey time period

2020

Supplementary notes

Study analyzes all posts (with the exception of Stories) published on Facebook and Instagram containing the most used transparency hashtags in Italy: #Ad, #Adv, #sponsorizzato, #sponsored , #advertisingpayment, #productofsupplied, #advertising, #advertising.

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