Fashion was the industry that paid the most attention to rules on social media transparency in Italy in 2021, with 29 percent of sponsored industry posts on Instagram and Facebook using at least one transparency hashtag. The beauty industry followed with 14 percent of posts, while food came in third with 10 percent.
Most transparent industries in regard to sponsored content on social media in Italy in 2021
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Statistics on Digital advertising in Italy
Overview
4
Italian market overview
7
- Premium Statistic Internet ad spend in Italy 2015-2024
- Premium Statistic Advertising spending share in Italy 2021, by medium
- Premium Statistic Internet ad spending in Italy 2016-2025, by device
- Premium Statistic Digital advertising spending share Italy 2021, by industry
- Premium Statistic Digital ad spending per internet user in Italy 2017-2025
- Premium Statistic Programmatic ad spending in Italy 2014-2021
- Premium Statistic Programmatic ad spend growth in Italy 2015-2021
Formats
6
- Premium Statistic Digital ad spend growth in Italy 2021, by format
- Premium Statistic Online video advertising spending in Italy 2017-2025
- Premium Statistic Display ad spending Italy 2019-2021
- Premium Statistic Online banner advertising spending in Italy 2017-2025
- Premium Statistic Social media advertising spending in Italy 2017-2025
- Premium Statistic Search ad spending Italy 2019-2021
Mobile
5
- Premium Statistic Mobile cellular subscriptions per 100 capita in Italy 2010-2025
- Premium Statistic Mobile ad spending in Italy 2016-2025
- Premium Statistic Mobile ad spending growth in Italy 2016-2025
- Premium Statistic Mobile ad spending in Italy 2016-2025, by format
- Premium Statistic Mobile share of internet ad spend in Italy 2016-2025
Consumer attitudes
5
- Premium Statistic Attitudes towards online advertising in Italy 2022
- Premium Statistic Sources first introducing web users to new brands in Italy 2021
- Premium Statistic Perceived reliability of information sources in Italy 2021
- Premium Statistic Sources driving purchase decisions of Gen Z in Italy 2021
- Premium Statistic Reasons why Italian consumers prefer video ads over other ad types 2021
Further related statistics
16
- Share of marketers asking for transparency according to the influencers 2019
- Survey on usage of social media for marketing activities in Sweden 2017
- Italy: enterprises using social media from 2015 to 2017, by percentage
- Main contents released by influencers in Italy 2019, by frequency
- Average compensation for sponsored content in Italy 2019, by social network
- Preferred collaborations among influencers in Italy 2019
- Survey on impact of social media on companies in Denmark 2017
- U.S. SMBs: Twitter marketing ROI 2016
- Hong Kong's major luxury lifestyle influencers' audience reach Q1 2018
- U.S. SMBs: Twitter marketing adoption 2016
- Share of companies that have used social media in Denmark 2017
- Content marketing: social media effectiveness in Australia 2014
- China's major luxury lifestyle influencers' audience reach Q1 2018
- U.S. SMBs: Instagram marketing ROI 2016
- "El Niño" lottery sales revenue in Spain 2021, by region
- Romania: Turnover of the manufacture of plastic products 2010-2020
Further Content: You might find this interesting as well
Statistics
- Share of marketers asking for transparency according to the influencers 2019
- Survey on usage of social media for marketing activities in Sweden 2017
- Italy: enterprises using social media from 2015 to 2017, by percentage
- Main contents released by influencers in Italy 2019, by frequency
- Average compensation for sponsored content in Italy 2019, by social network
- Preferred collaborations among influencers in Italy 2019
- Survey on impact of social media on companies in Denmark 2017
- U.S. SMBs: Twitter marketing ROI 2016
- Hong Kong's major luxury lifestyle influencers' audience reach Q1 2018
- U.S. SMBs: Twitter marketing adoption 2016
- Share of companies that have used social media in Denmark 2017
- Content marketing: social media effectiveness in Australia 2014
- China's major luxury lifestyle influencers' audience reach Q1 2018
- U.S. SMBs: Instagram marketing ROI 2016
- "El Niño" lottery sales revenue in Spain 2021, by region
- Romania: Turnover of the manufacture of plastic products 2010-2020
Buzzoole. (February 9, 2022). Most transparent industries in regard to sponsored content on social media in Italy in 2021 [Graph]. In Statista. Retrieved February 05, 2023, from https://www.statista.com/statistics/1260044/industries-transparency-content-italy/
Buzzoole. "Most transparent industries in regard to sponsored content on social media in Italy in 2021." Chart. February 9, 2022. Statista. Accessed February 05, 2023. https://www.statista.com/statistics/1260044/industries-transparency-content-italy/
Buzzoole. (2022). Most transparent industries in regard to sponsored content on social media in Italy in 2021. Statista. Statista Inc.. Accessed: February 05, 2023. https://www.statista.com/statistics/1260044/industries-transparency-content-italy/
Buzzoole. "Most Transparent Industries in Regard to Sponsored Content on Social Media in Italy in 2021." Statista, Statista Inc., 9 Feb 2022, https://www.statista.com/statistics/1260044/industries-transparency-content-italy/
Buzzoole, Most transparent industries in regard to sponsored content on social media in Italy in 2021 Statista, https://www.statista.com/statistics/1260044/industries-transparency-content-italy/ (last visited February 05, 2023)
Most transparent industries in regard to sponsored content on social media in Italy in 2021 [Graph], Buzzoole, February 9, 2022. [Online]. Available: https://www.statista.com/statistics/1260044/industries-transparency-content-italy/