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Leading industries in sponsored content transparency in Italy 2021

Published by Statista Research Department, Jan 6, 2023
Fashion was the industry that paid the most attention to rules on social media transparency in Italy in 2021, with 29 percent of sponsored industry posts on Instagram and Facebook using at least one transparency hashtag. The beauty industry followed with 14 percent of posts, while food came in third with 10 percent.

Most transparent industries in regard to sponsored content on social media in Italy in 2021

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Release date

February 2022

Region

Italy

Survey time period

2021

Supplementary notes

Study analyzes all posts (with the exception of Stories) published on Facebook and Instagram containing the most used transparency hashtags in Italy: #Ad, #Adv, #sponsorizzato, #sponsored , #advertisingpayment, #productofsupplied, #advertising, #advertising.

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