Instagram users who trusted the influencers they follow in Italy 2024

Published by
Michele Majidi,
Feb 2, 2024
During a survey among Instagram users who followed at least one influencer in Italy in January 2024, 21 percent of respondents said they trusted the influencers they followed. Conversely, 12 percent of respondents said they never trusted the influencers they followed.

Share of Instagram users who trusted the influencers they follow in Italy as of January 2024

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Release date

January 2024

Region

Italy

Survey time period

January 18 to 23, 2024

Number of respondents

1,000 respondents

Age group

18-54 years

Special properties

among Instagram users who follow at least one influencer or celebrity

Method of interview

Computer-assisted web interviews (CAWI)

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