Frequency of purchasing something using social media South Korea 2023, by age
Rakuten Insight in South Korea in 2023 on the frequency of social commerce purchases during the last 12 months, over 37 percent of respondents aged 45 to 54 years old stated they never shopped on social media. Overall, younger respondents were more likely to shop online using social media, and the frequency of doing so was also higher among younger generations.
According to a survey conducted by