Indonesia: interest in viewing sponsored social media ads by age 2023

According to a survey by Rakuten Insight in Indonesia in July 2023, over half of respondents across all ages stated that they want to see sponsored advertisements on social media platforms because they find good offers or discounts. The same survey revealed that those who expressed this preference were more likely to engage with such ads, driven by the relevance of the content to their interests.

Interest in viewing sponsored advertisements on social media platforms in Indonesia as of July 2023, by age group

Characteristic	16 to 24 years old	25 to 34 years old	35 to 44 years old	45 to 54 years old	55 years old and above
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Release date

August 2023

More information

Region

Indonesia

Survey time period

July 13 to 31, 2023

Number of respondents

10,069 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question was: "Do you want to view sponsored advertisements on social media platforms?"
Multiple answers were allowed.
The survey was conducted among:

2,515 respondents aged 16 to 24 years old,
3,666 respondents aged 25 to 34 years old,
2,558 respondents aged 35 to 44 years old,
1,045 respondents aged 45 to 54 years old,
285 respondents aged 55 years and above

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