In the first half of 2022, the cosmetics and care industry was the largest advertiser on WeChat Moments in China, contributing over a third of the super app's advertising revenue. WeChat, initially launched as a messaging app, has amassed over one billion monthly active users in China. Similar to Facebook Timeline or Twitter News Feed, WeChat Moments serves as a crucial channel for Chinese marketers to pull in new customers.
Industries spending the most on WeChat Moments advertising in China in 1st half 2022, by ad spend share
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QuestMobile. (August 2, 2022). Industries spending the most on WeChat Moments advertising in China in 1st half 2022, by ad spend share [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1365171/china-major-industries-wechat-moments-advertising-share/
QuestMobile. "Industries spending the most on WeChat Moments advertising in China in 1st half 2022, by ad spend share." Chart. August 2, 2022. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1365171/china-major-industries-wechat-moments-advertising-share/
QuestMobile. (2022). Industries spending the most on WeChat Moments advertising in China in 1st half 2022, by ad spend share. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1365171/china-major-industries-wechat-moments-advertising-share/
QuestMobile. "Industries Spending The Most on Wechat Moments Advertising in China in 1st Half 2022, by Ad Spend Share." Statista, Statista Inc., 2 Aug 2022, https://www.statista.com/statistics/1365171/china-major-industries-wechat-moments-advertising-share/
QuestMobile, Industries spending the most on WeChat Moments advertising in China in 1st half 2022, by ad spend share Statista, https://www.statista.com/statistics/1365171/china-major-industries-wechat-moments-advertising-share/ (last visited October 31, 2024)
Industries spending the most on WeChat Moments advertising in China in 1st half 2022, by ad spend share [Graph], QuestMobile, August 2, 2022. [Online]. Available: https://www.statista.com/statistics/1365171/china-major-industries-wechat-moments-advertising-share/