Indonesia: reasons for not wanting to see social media ads by gender 2023

According to a survey by Rakuten Insight in Indonesia in July 2023, the majority of both male and female respondents stated that they do not want to see advertisements on social media platforms because it interrupts with their viewing experience. In comparison, around 15 percent of female and 20 percent of male respondents said the content was irrelevant.

Reasons for not wanting to see advertisements on social media platforms in Indonesia as of July 2023, by gender

Characteristic	Female	Male
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-	-	-

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Release date

August 2023

More information

Region

Indonesia

Survey time period

July 13 to 31, 2023

Number of respondents

1,233 respondents

Age group

16 years and older

Special properties

among those who did not want to view sponsored social media ads

Method of interview

Online survey

Supplementary notes

The survey question was: "Why do you not want to see ads on social media platforms?"
Multiple answers were allowed.

The survey was conducted among 660 female respondents and 573 male respondents.

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