Online sports and outdoor shop use U.S. 2023

In 2023, roughly 47 percent of people in the United States had used both the Nike online shop in the past 12 months. Additionally, 40 percent of people had used adidas, and 37 percent used Academy.

Sports and outdoor online shops usage in the United States in 2023, by brand

Characteristic	Share of respondents
Nike	47%
adidas	40%
Academy	37%
DICK's Sporting Goods	29%
Under Armour	28%
Columbia	26%
Backcountry	22%
Reebok	22%
Bass Pro Shops	22%
Finish Line	22%
Sportsman's Guide	21%
YETI	21%
I have not used any sports & outdoor online shops	20%
Eastbay	20%
Champs Sports	19%
lululemon	19%
MidwayUSA	19%
Fanatics	18%
Foot Locker	18%
REI	18%
Moosejaw	14%
Other	2%

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Release date

September 2023

More information

Region

United States

Survey time period

August 11 to September 15, 2023

Number of respondents

4,986 respondents

Age group

18 to 64 years

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "When it comes to sports & outdoor online shops, which of the following brands have you used in the past 12 months?"

Multiple answers were possible.

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