Share of Gen Z consumers using TikTok for online shopping Vietnam Q3 2022-Q3 2023

Published by Statista Research Department, Mar 20, 2024
According to a survey conducted by Decision Lab among Gen Z internet users in Vietnam, in the third quarter of 2023, roughly 10 percent of respondents from this generation confirmed using TikTok most often for online shopping, indicating a threefold increase compared to the same period of the previous year . TikTok has emerged as one of the leading social media apps in Vietnam.

Share of Gen Z consumers who used TikTok for online shopping in Vietnam from 3rd quarter 2022 to 3rd quarter 2023

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Release date

December 2023

Region

Vietnam

Survey time period

Q3 2022 to Q3 2023

Number of respondents

529 respondents

Age group

18-26 years

Method of interview

Online panel

Supplementary notes

Original question: “Which of the following platforms/apps do you use most often for online shopping?”

According to the source, Generation Z are those born between 1997 and 2005.

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