Share of retail e-commerce traffic in North America referred by leading social media as of 1st half 2016

Leading social media e-commerce referrers in North America 2016 This statistic presents the share of retail e-commerce traffic in North America referred by leading social media as of the first half of 2016. During the measured period, 68 percent of social media referral traffic to e-commerce websites was generated through Facebook.
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Share of referrals
Facebook68%
Pinterest13%
Instagram12%
Reddit3%
Twitter3%
Other1%
Share of referrals
Facebook68%
Pinterest13%
Instagram12%
Reddit3%
Twitter3%
Other1%
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Description Source More information
This statistic presents the share of retail e-commerce traffic in North America referred by leading social media as of the first half of 2016. During the measured period, 68 percent of social media referral traffic to e-commerce websites was generated through Facebook.
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Release date
March 2017
Region
North America
Survey time period
1st and 2nd quarter 2016
Special properties
based on Magento and Shopify platforms
Supplementary notes
Majority of retailers analyzed were Canada-based.

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