Share of retail e-commerce traffic in North America referred by leading social media as of 1st half 2016

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Share of referrals
Facebook68%
Pinterest13%
Instagram12%
Reddit3%
Twitter3%
Other1%
© Statista 2017

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About This Statistic

This statistic presents the share of retail e-commerce traffic in North America referred by leading social media as of the first half of 2016. During the measured period, 68 percent of social media referral traffic to e-commerce websites was generated through Facebook.

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