The statistic presents the distribution of the global advertising spending in 2015, as well as a forecast until 2020, by region. In 2017, Latin America is expected to account for 6.3 percent of the global ad spending. North America is expected to stay the largest regional market in 2017 and 2018. However, Asia Pacific is projected to take over in 2019. Ad spending in the Asia Pacific region is expected to reach over 255 billion U.S. dollars in 2019, where the North American ad market is projected to generate 242.1 billion U.S. dollars that year.
Distribution of global advertising spending from 2015 to 2020, by region
Profit from additional features by authenticating your Admin account
Please authenticate by going to "My account" → "Administration".
Then you will be able to mark statistics as favourites and use personal statistics alerts.
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
Your perfect start with Statista
Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references
$59$39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract; Prices do not include sales tax.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
eMarketer. (October 15, 2016). Distribution of global advertising spending from 2015 to 2020, by region [Graph]. In Statista. Retrieved May 26, 2020, from https://www.statista.com/statistics/245579/distribution-of-the-global-advertising-spending-by-region/
eMarketer. "Distribution of global advertising spending from 2015 to 2020, by region." Chart. October 15, 2016. Statista. Accessed May 26, 2020. https://www.statista.com/statistics/245579/distribution-of-the-global-advertising-spending-by-region/
eMarketer. (2016). Distribution of global advertising spending from 2015 to 2020, by region. Statista. Statista Inc.. Accessed: May 26, 2020. https://www.statista.com/statistics/245579/distribution-of-the-global-advertising-spending-by-region/
eMarketer. "Distribution of Global Advertising Spending from 2015 to 2020, by Region." Statista, Statista Inc., 15 Oct 2016, https://www.statista.com/statistics/245579/distribution-of-the-global-advertising-spending-by-region/
eMarketer, Distribution of global advertising spending from 2015 to 2020, by region Statista, https://www.statista.com/statistics/245579/distribution-of-the-global-advertising-spending-by-region/ (last visited May 26, 2020)
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.
