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Global advertising spending 2020, by region

Published by
José Gabriel Navarro,
Jan 6, 2023
In 2020, United States and Canada accounted for 40 percent of the global advertising spending. Asia Pacific and Europe followed, with 31 and 23 percent market shares, respectively. The remaining regions (Latin America, the Middle and Africa) accounted together for six percent of the total.

Distribution of global advertising spending in 2020, by region

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Sources

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Release date

November 2020

Region

Worldwide

Survey time period

November 2020

Special properties

forecast

Supplementary notes

Figures calculated by Statista based on data provided by the source.

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Statistics on " Advertising worldwide "

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Statistics on Advertising worldwide

Overview

7

Regional advertising

7

Traditional media

6

Digital & mobile

7

Agencies

8

Further related statistics

16

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