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Global advertising spending 2015-2020, by region

The statistic presents the distribution of the global advertising spending in 2015, as well as a forecast until 2020, by region. In 2017, Latin America is expected to account for 6.3 percent of the global ad spending. North America is expected to stay the largest regional market in 2017 and 2018. However, Asia Pacific is projected to take over in 2019. Ad spending in the Asia Pacific region is expected to reach over 255 billion U.S. dollars in 2019, where the North American ad market is projected to generate 242.1 billion U.S. dollars that year.

Distribution of global advertising spending from 2015 to 2020, by region

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Release date

October 2016



Survey time period


Special properties

includes digital (desktop/laptop, mobile and other internet-connected devices), directories, magazines, newspapers, outdoor, radio and TV

Supplementary notes

* Forecast.

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Statistics on "Advertising in Italy"

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