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Distribution of global advertising spending from 2015 to 2020, by region

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Global advertising spending 2015-2020, by region The statistic presents the distribution of the global advertising spending in 2015, as well as a forecast until 2020, by region. In 2017, Latin America is expected to account for 6.3 percent of the global ad spending. North America is expected to stay the largest regional market in 2017 and 2018. However, Asia Pacific is projected to take over in 2019. Ad spending in the Asia Pacific region is expected to reach over 255 billion U.S. dollars in 2019, where the North American ad market is projected to generate 242.1 billion U.S. dollars that year.
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Asia PacificNorth AmericaWestern EuropeLatin AmericaMiddle East and AfricaCentral and Eastern Europe
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Asia PacificNorth AmericaWestern EuropeLatin AmericaMiddle East and AfricaCentral and Eastern Europe
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Description Source More information
The statistic presents the distribution of the global advertising spending in 2015, as well as a forecast until 2020, by region. In 2017, Latin America is expected to account for 6.3 percent of the global ad spending. North America is expected to stay the largest regional market in 2017 and 2018. However, Asia Pacific is projected to take over in 2019. Ad spending in the Asia Pacific region is expected to reach over 255 billion U.S. dollars in 2019, where the North American ad market is projected to generate 242.1 billion U.S. dollars that year.
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Release date
October 2016
Region
Worldwide
Survey time period
2015
Special properties
includes digital (desktop/laptop, mobile and other internet-connected devices), directories, magazines, newspapers, outdoor, radio and TV
Supplementary notes
* Forecast.

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