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Global advertising spending 2015-2020, by region
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Global advertising spending 2015-2020, by region
Distribution of global advertising spending from 2015 to 2020, by region
The statistic presents the distribution of the global advertising spending in 2015, as well as a forecast until 2020, by region. In 2017, Latin America is expected to account for 6.3 percent of the global ad spending. North America is expected to stay the largest regional market in 2017 and 2018. However, Asia Pacific is projected to take over in 2019. Ad spending in the Asia Pacific region is expected to reach over 255 billion U.S. dollars in 2019, where the North American ad market is projected to generate 242.1 billion U.S. dollars that year.
Distribution of global advertising spending from 2015 to 2020, by region
| Asia Pacific | North America | Western Europe | Latin America | Middle East and Africa | Central and Eastern Europe | |
|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| Asia Pacific | North America | Western Europe | Latin America | Middle East and Africa | Central and Eastern Europe | |
|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
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The statistic presents the distribution of the global advertising spending in 2015, as well as a forecast until 2020, by region. In 2017, Latin America is expected to account for 6.3 percent of the global ad spending. North America is expected to stay the largest regional market in 2017 and 2018. However, Asia Pacific is projected to take over in 2019. Ad spending in the Asia Pacific region is expected to reach over 255 billion U.S. dollars in 2019, where the North American ad market is projected to generate 242.1 billion U.S. dollars that year.
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- Release date
- October 2016
- Region
- Worldwide
- Survey time period
- 2015
- Special properties
- includes digital (desktop/laptop, mobile and other internet-connected devices), directories, magazines, newspapers, outdoor, radio and TV
- Supplementary notes
- * Forecast.
Source
- Show sources information
- Show publisher information
- Release date
- October 2016
More information
- Region
- Worldwide
- Survey time period
- 2015
- Special properties
- includes digital (desktop/laptop, mobile and other internet-connected devices), directories, magazines, newspapers, outdoor, radio and TV
- Supplementary notes
- * Forecast.
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Statistics on "Advertising worldwide"
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Statistics
- Global advertising spending 2014-2020, by region
- Media advertising revenue in Australia Q1 2018 by type
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- Advertising revenue in India 2008-2020
- Change in advertising spending in the U.S. 2016, by medium
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Studies
- Digital advertising in Europe
- Advertising in Europe
- Advertising in Italy
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- Advertising market in the U.S.
- Advertising in the United Kingdom (UK)
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- Advertising in Belgium
- Advertising in the Nordics
- BRICS advertising
- Advertising in Germany
- Out-of-home advertising
- Digital advertising in the U.S.
- Digital advertising formats in the U.S.
Statistics on "Advertising worldwide"
- Global advertising spending from 2010 to 2019 (in billion U.S. dollars)
- Growth of advertising spending worldwide from 2010 to 2021
- Distribution of global advertising spending from 2015 to 2020, by region
- Distribution of global advertising spending in 2021, by media
- Advertising spending in the world's largest ad markets in 2018 (in billion U.S. dollars)
- Advertising spending at the world's largest ad markets in 2021 (in million U.S. dollars)
- Advertising markets with the highest major media expenditure growth worldwide between 2018 and 2021
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- Most creative advertising markets of 2018 by number of points in the the WARC Creative 100
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- Perceived relevance of advertising in selected media among consumers worldwide as of October 2017
- Global print advertising expenditure from 2000 to 2017 (in billion U.S. dollars)
- Newspaper advertising expenditure worldwide from 2014 to 2016 (in billion U.S. dollars)
- Growth of newspaper advertising spending worldwide from 2000 to 2021
- Distribution of magazine publishing revenue worldwide in 2015 and 2020, by platform
- Consumer magazine advertising expenditure worldwide from 2010 to 2020 (in billion U.S. dollars)
- Global consumer magazines advertising revenue from 2008 to 2016 (in billion U.S. dollars)
- Magazine advertising expenditure worldwide from 2014 to 2016 (in billion U.S. dollars)
- Digital consumer magazine revenue worldwide from 2015 to 2020, by source (in billion U.S. dollars)
- Global directories advertising revenue in 2014 and 2019 (in billion U.S. dollars)
- Global television advertising revenue from 2018 to 2022 (in billion U.S. dollars)
- TV advertising spending worldwide from 2000 to 2021, by region (in million U.S. dollars)
- Compound annual growth rate of TV advertising spending worldwide between 2014 and 2020, by region
- Distribution of TV advertising spending worldwide in 2019, by segment
- Compound annual growth rate of global TV advertising spending between 2013 and 2018, by platform
- Global radio revenue in 2016, by source (in billion British pounds)
- Radio advertising expenditure worldwide from 2015 to 2017 (in billion U.S. dollars)
- Audio advertising expenditure worldwide from 2010 to 2020 (in billion U.S. dollars)
- Global out-of-home advertising revenue in 2014 and 2019 (in billion U.S. dollars)
- Out-of-home media revenue worldwide in 2016, by type (in billion U.S. dollars)
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- Largest outdoor advertising companies worldwide in 2017, by revenue (in million U.S. dollars)
- Share of digital in out-of-home advertising sales worldwide in 2010 and 2018
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- Digital out-of-home (DOOH) advertising spending worldwide in 2016 and 2023 (in billion U.S. dollars)
- Digital advertising spending worldwide from 2015 to 2020 (in billion U.S. dollars)
- Internet advertising spending worldwide from 2010 to 2021, by type (in million U.S. dollars)
- Compound annual growth rates of selected digital ad types worldwide between 2016 and 2021
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- Change in digital advertising spending worldwide from 2016 to 2019, by format
- Global programmatic advertising spending in 2017 and 2019 (in billion U.S. dollars)
- Digital advertising spending in Western Europe from 2015 to 2020 (in billion U.S. dollars)
- Digital advertising spending in the Middle East and Africa from 2015 to 2020 (in billion U.S. dollars)
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- Number of websites selling native advertising from 4th quarter 2014 to 3rd quarter 2017
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- Mobile in-app advertising spending worldwide from 2013 to 2016 (in billion U.S. dollars)
- Distribution of mobile advertising revenue worldwide from 2013 to 2018, by country
- Distribution of worldwide mobile application revenues in 2017, by channel
- Distribution of mobile advertising spending worldwide in 1st half of quarter 2018, by operating system
- Share of mobile advertising spending in selected app categories worldwide in 1st half 2018, by industry
- Distribution of monetized mobile video advertising impressions worldwide in 4th quarters of 2016 and 2017, by region
- Mobile video advertising viewability rates in selected countries worldwide as of November 2017
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- Branded entertainment marketing revenue worldwide in 2016 and 2017 (in billion U.S. dollars)
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- The most creative advertising agencies in the world in 2015, according to Directory's Big Won Creative Index
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- Global revenue of the Publicis Groupe from 2008 to 2018 (in billion euros)
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- Number of acquisitions carried out by selected advertising holdings worldwide from 2016 to 2018
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