From 2014 to 2023, radio's share in global advertising spending consistently declined, standing at 4.9 percent in the latter year. Magazines' share in the world's ad spend also decreased during that period.
Radio advertising spending as a percentage of total ad spend worldwide from 2014 to 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Dentsu. (February 13, 2024). Radio advertising spending as a percentage of total ad spend worldwide from 2014 to 2023 [Graph]. In Statista. Retrieved December 02, 2024, from https://www.statista.com/statistics/273714/global-radio-advertising-expenditure/
Dentsu. "Radio advertising spending as a percentage of total ad spend worldwide from 2014 to 2023." Chart. February 13, 2024. Statista. Accessed December 02, 2024. https://www.statista.com/statistics/273714/global-radio-advertising-expenditure/
Dentsu. (2024). Radio advertising spending as a percentage of total ad spend worldwide from 2014 to 2023. Statista. Statista Inc.. Accessed: December 02, 2024. https://www.statista.com/statistics/273714/global-radio-advertising-expenditure/
Dentsu. "Radio Advertising Spending as a Percentage of Total Ad Spend Worldwide from 2014 to 2023." Statista, Statista Inc., 13 Feb 2024, https://www.statista.com/statistics/273714/global-radio-advertising-expenditure/
Dentsu, Radio advertising spending as a percentage of total ad spend worldwide from 2014 to 2023 Statista, https://www.statista.com/statistics/273714/global-radio-advertising-expenditure/ (last visited December 02, 2024)
Radio advertising spending as a percentage of total ad spend worldwide from 2014 to 2023 [Graph], Dentsu, February 13, 2024. [Online]. Available: https://www.statista.com/statistics/273714/global-radio-advertising-expenditure/