Share of mobile device traffic to online retail sites on Black Friday in 2016, by device

Black Friday: mobile device online retail traffic 2016 This statistic gives information on the distribution of mobile device traffic to online retail sites on Black Friday 2016. On November 25, 11.2 percent of retail traffic was generated via tablets. Smartphones accounted for two thirds of retail site visits on that holiday shopping day.
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Percentage of traffic
Smartphone65.1%
Tablet11.2%
Percentage of traffic
Smartphone65.1%
Tablet11.2%
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Description Source More information
This statistic gives information on the distribution of mobile device traffic to online retail sites on Black Friday 2016. On November 25, 11.2 percent of retail traffic was generated via tablets. Smartphones accounted for two thirds of retail site visits on that holiday shopping day.
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Release date
November 2016
Region
United States
Survey time period
November 25, 2016

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