Black Friday: mobile device online retail traffic 2016

Share of mobile device traffic to online retail sites on Black Friday in 2016, by device

Black Friday: mobile device online retail traffic 2016 This statistic gives information on the distribution of mobile device traffic to online retail sites on Black Friday 2016. On November 25, 11.2 percent of retail traffic was generated via tablets. Smartphones accounted for two thirds of retail site visits on that holiday shopping day.
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Share of mobile device traffic to online retail sites on Black Friday in 2016, by device

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Percentage of traffic
Smartphone65.1%
Tablet11.2%
Percentage of traffic
Smartphone65.1%
Tablet11.2%
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This statistic gives information on the distribution of mobile device traffic to online retail sites on Black Friday 2016. On November 25, 11.2 percent of retail traffic was generated via tablets. Smartphones accounted for two thirds of retail site visits on that holiday shopping day.
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Statistics on "Holiday season e-commerce in the United States"
  • Overview
  • Online retail
  • Consumer behavior
  • Mobile usage
  • Black Friday
  • Cyber Monday
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