Online shopping conversion rate on Black Friday 2016, by device

Black Friday: online shopping conversion rate 2016 This statistic gives information on the online shopping conversion rates on Black Friday 2016, sorted by device. On Black Friday 2017, 2.4 percent of smartphone shopping sessions by U.S. online shoppers ended in a purchase.
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Black FridayHoliday average
Smartphone2.4%1.3%
Tablet4.6%2.9%
Desktop5.5%3.2%
Black FridayHoliday average
Smartphone2.4%1.3%
Tablet4.6%2.9%
Desktop5.5%3.2%

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Description Source More information
This statistic gives information on the online shopping conversion rates on Black Friday 2016, sorted by device. On Black Friday 2017, 2.4 percent of smartphone shopping sessions by U.S. online shoppers ended in a purchase.
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Release date
November 2016
Region
United States
Survey time period
November 25, 2016

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