Black Friday: online shopping conversion rate 2018

Online shopping conversion rate in the United States on Black Friday 2018, by device

by J. Clement, last edited Mar 22, 2019
Black Friday: online shopping conversion rate 2018 This statistic gives information on the online shopping conversion rates on Black Friday 2018, sorted by device. On Black Friday 2018, 2.96 percent of smartphone shopping sessions by U.S. online shoppers ended in a purchase.
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Online shopping conversion rate in the United States on Black Friday 2018, by device

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Conversion rate
Mobile phone2.96%
All4.14%
Tablet5.13%
Desktop6.56%
Conversion rate
Mobile phone2.96%
All4.14%
Tablet5.13%
Desktop6.56%
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by J. Clement, last edited Mar 22, 2019
This statistic gives information on the online shopping conversion rates on Black Friday 2018, sorted by device. On Black Friday 2018, 2.96 percent of smartphone shopping sessions by U.S. online shoppers ended in a purchase.
Show more
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Statistics on "Holiday season e-commerce in the United States"
  • Overview
  • Online retail
  • Consumer behavior
  • Mobile usage
  • Black Friday
  • Cyber Monday
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