U.S. consumers' motivation behind the purchasing decision for gluten-free foods 2013

Consumers' reasons for buying gluten-free products in the United States in 2013

U.S. consumers' motivation behind the purchasing decision for gluten-free foods 2013 This statistic shows the results of a consumer survey conducted in June 2013. U.S. consumers were asked about the motivational factors behind their purchasing decision for gluten-free products. More than half of respondents indicated that a designated gluten-free food aisle would positively influence their purchase decision. A gluten-free diet is generally necessary if someone suffers from celiac disease.
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Consumers' reasons for buying gluten-free products in the United States in 2013

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Share of respondents
Specific gluten-free aisle51%
Promotions for gluten-free products48%
Shelf tags indicating a product is gluten-free46%
Icon or label on products packaging indicating a product is gluten-free46%
Sampling41%
A brand that makes only gluten-free products40%
It is made by my favorite brand34%
In-store or online list of gluten-free products30%
In-store cooking demonstrations15%
Mobile app with information on where to find gluten-free foods12%
In-store nutritionist or education seminar12%
Other5%
Share of respondents
Specific gluten-free aisle51%
Promotions for gluten-free products48%
Shelf tags indicating a product is gluten-free46%
Icon or label on products packaging indicating a product is gluten-free46%
Sampling41%
A brand that makes only gluten-free products40%
It is made by my favorite brand34%
In-store or online list of gluten-free products30%
In-store cooking demonstrations15%
Mobile app with information on where to find gluten-free foods12%
In-store nutritionist or education seminar12%
Other5%
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Description

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This statistic shows the results of a consumer survey conducted in June 2013. U.S. consumers were asked about the motivational factors behind their purchasing decision for gluten-free products. More than half of respondents indicated that a designated gluten-free food aisle would positively influence their purchase decision. A gluten-free diet is generally necessary if someone suffers from celiac disease.
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Release date
January 2014
Region
United States
Survey time period
June 2013
Number of respondents
665 respondents
Age group
18 years and older
Special properties
U.S. adults
Method of interview
Online panel
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