Advertising spending in the United Kingdom (UK) 1999-2019, by media

Net advertising spending is expected to reach nearly 21 billion British pounds, with over one third coming through paid search. The next highest spending areas for advertising include television and pure-play digital display. Two areas that have seen net adverting spend fall during the years displayed are news brands and magazine brands.

Digital and social media spend

Digital advertising spend in 2019 has been forecast to account for more than half of the total spend in the UK. Digital advertising, also referred to as online, internet or web advertising, allows advertisers to bring promotional content to consumers using online technologies. It includes, among others, advertisements placed on social media platforms and search engine websites, banner ads on desktop as well as mobile websites and promotional messages delivered via email.

Leading industries for advertising spend

Whether it is for the purpose of increasing sales, product awareness, increasing market share or to promote brand loyalty, the simple fact is that brands will continue to advertise to try and put themselves ahead of the competition. In 2017, the leading industries in the UK for advertising expenditure included entertainment and leisure, finance and food brands.

Net advertising spending in the United Kingdom (UK) from 1999 to 2019, by media

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Release date

December 2018


United Kingdom

Survey time period

1999 to December 2017

Supplementary notes

* Forecast.

Internet: IAB/PwC
Production costs: out, except for cinema
Agency commission: out
Discounts from ratecard: after
Newspaper classified: in
Internet classified: in

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