The timeline presents advertising spending in the United Kingdom from 1999 to 2016, with forecast to 2018, by media. Radio ad spending amounted to 357 million British pounds in 2010. Paid search advertising was forecast to reach 6.2 billion British pounds in 2018.
- Media & Advertising›
- Advertising & Marketing ›
Advertising spending in the United Kingdom (UK) 1999-2018, by media
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Net advertising spending in the United Kingdom (UK) from 1999 to 2018, by media (in million GBP)
Exclusive Premium Statistic
The timeline presents advertising spending in the United Kingdom from 1999 to 2016, with forecast to 2018, by media. Radio ad spending amounted to 357 million British pounds in 2010. Paid search advertising was forecast to reach 6.2 billion British pounds in 2018.
| TV | Radio spot | Newsbrands | Magazine brands | Cinema | Outdoor | Paid search | Pure-play digital display | Pure-play digital classified | Digital other | |
|---|---|---|---|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - |
| TV | Radio spot | Newsbrands | Magazine brands | Cinema | Outdoor | Paid search | Pure-play digital display | Pure-play digital classified | Digital other | |
|---|---|---|---|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - |
Exclusive content
Exclusive Premium statistic
Get a Premium Account for unrestrained access.
Benefits of our Premium membership:
- Access to all Premium statistics
- Download as XLS, PNG and PDF
- Detailed source and background information
Premium Account
$49 per month*
(billed annually)
(billed annually)
Exclusive content
Exclusive Premium statistic
Get a Premium Account for unrestrained access.
Benefits of our Premium membership:
- Access to all Premium statistics
- Download as XLS, PNG and PDF
- Detailed source and background information
Premium Account
$49 per month*
(billed annually)
(billed annually)
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
The timeline presents advertising spending in the United Kingdom from 1999 to 2016, with forecast to 2018, by media. Radio ad spending amounted to 357 million British pounds in 2010. Paid search advertising was forecast to reach 6.2 billion British pounds in 2018.
Show more- Show sources information
- Show publisher information
- Release date
- December 2017
- Region
- United Kingdom
- Survey time period
- 1999 to December 2017
- Supplementary notes
-
* Forecast.
Internet: IAB/PwC
Production costs: out, except for cinema
Agency commission: out
Discounts from ratecard: after
Newspaper classified: in
Internet classified: in
More information
- Region
- United Kingdom
- Survey time period
- 1999 to December 2017
- Supplementary notes
-
* Forecast.
Internet: IAB/PwC
Production costs: out, except for cinema
Agency commission: out
Discounts from ratecard: after
Newspaper classified: in
Internet classified: in
Other interesting statistics
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax
(New York residents only).
Prices do not include sales tax
(New York residents only).
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Advertising in Europe
- 77 page/s
- English
- pptx
- Detailed references
Everything On "Advertising in Europe" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Other Reports & Dossiers
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Statistics on "Advertising in the United Kingdom (UK)"
- Market overview
The most important statistics
- Advertising spending in the world's largest ad markets in 2017 (in billion U.S. dollars)Advertising spending in the world's largest ad markets 2017
- Advertising spending in the United Kingdom (UK) from 2006 to 2018 (in billion GBP)Advertising spending in the United Kingdom (UK) 2006-2018
- Net advertising spending in the United Kingdom (UK) from 1999 to 2018, by media (in million GBP)Advertising spending in the United Kingdom (UK) 1999-2018, by media
- Industry sectors ranked by advertising expenditure in the United Kingdom (UK) in 2016 (in million GBP)Advertising spending in the United Kingdom (UK) 2016, by industry sector
- Growth of advertising spending in the United Kingdom (UK) in 2017, by mediaAdvertising spending growth in the United Kingdom (UK) 2017, by media
- Advertisers ranked by advertising expenditure in the United Kingdom (UK) in 2016 (in million GBP)Highest spending advertisers in the United Kingdom (UK) 2016
- Leading creative advertising agencies in the United Kingdom (UK) in 2017, ranked by billings (in million GBP)*Billings of leading creative advertising agencies in the United Kingdom (UK) 2017
- Ranking of advertising campaigns in the United Kingdom (UK) in 2018Leading advertising campaigns in the United Kingdom (UK) 2018
- Traditional media
The most important statistics
- Television advertising revenue in the United Kingdom from 2011 to 2019 (in billion GBP)Television advertising revenue in the UK 2011-2019
- National newsbrands advertising revenue in the United Kingdom (UK) from 2011 to 2019 (in billion GBP)National newsbrands advertising revenue in the UK 2011-2019
- Magazine advertising revenue in the United Kingdom (UK) from 2011 to 2019 (in billion GBP)Magazine advertising revenue in the UK 2011-2019
- Magazine advertising expenditure in the United Kingdom (UK) from 2012 to 2018, by platform (in million GBP)Magazine advertising expenditure in the United Kingdom (UK) 2012-2018, by platform
- Radio advertising revenue in the United Kingdom from 2011 to 2019 (in million GBP)Radio advertising revenue in the UK from 2011-2019
- Quarterly commercial radio share of display advertising revenue in the United Kingdom (UK) from 1st quarter 2009 to 3rd quarter 2017 (in million GBP)Commercial radio share of advertising revenue in the United Kingdom (UK) 2009-2017
- Outdoor advertising revenue in the United Kingdom from 2000 to 2017 (in million GBP)Outdoor advertising revenue in the United Kingdom (UK) 2000-2017
- Cinema advertising revenue in the United Kingdom (UK) from 2011 to 2019 (in million GBP)Cinema advertising revenue in the UK 2011-2019
- Digital media
The most important statistics
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)Digital advertising spending in the UK 2008-2017, by format
- Digital advertising revenue in the United Kingdom (UK) from 2016 to 2022, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in the UK 2016-2022, by format
- Digital advertising revenue in the United Kingdom (UK) from 2016 to 2022, by mobile and desktop (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in the UK 2016-2022, by device
- Social media advertising spending in the United Kingdom (UK) from 2011 to 2017 (in billion GBP)Social media advertising spending in the UK 2011-2017
- Share of digital display spending going on content and native advertising in the United Kingdom (UK) from 2014 to 2017Content and native ad share of digital display advertising spend in the UK 2014-2017
- Share of marketers buying programmatic advertising in the United Kingdom (UK) in 2017, by channelProgrammatic advertising buying in the United Kingdom (UK) 2017, by channel
- Proportion of UK adults using ad blocking technology from March 2015 to February 2018Ad block usage penetration in the United Kingdom (UK) 2015-2018
- Ranking of digital and specialist advertising agencies located in the United Kingdom (UK) in 2017Leading digital & specialist ad agencies in the United Kingdom (UK) 2017
Popular Related Keywords
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Advertising spending in the United Kingdom (UK) 2011-2019, by media
- Advertising spending growth forecast in the UK from 2013 to 2019, by media
- Advertising expenditure in the United Kingdom (UK) 2013-2017, by media
- Media split in Malaysia 2015
- Argentina: distribution of ad spend 2015-2018, by medium
- Venezuela: ad spend 2015-2018, by medium
- Brazil: advertising spending H1 2017, by medium
- Brazil: advertising spending distribution H1 2017, by medium
- Advertising spending in Brazil 2017, by medium
- 21st Century Fox's advertising spending in the U.S. 2013, by medium
- Distribution of B2B ad spend in the U.S. 2013-2014, by medium
- Viacom: ad spend in the U.S. 2013, by medium
- Financial institutions ad spend in the U.S. 2013-2014, by medium
- B2B ad spend in the U.S. 2013-2014, by medium
- Apple: ad spend in the U.S. 2013, by medium
- Hospitals, clinics & medial centers ad spend in the U.S. 2010-2014, by medium
- Volkswagen: ad spend in the U.S. 2012-2013
- Boehringer Ingelheim: ad spend in the U.S. 2012-2015
- Advertising expenditure in Romania 2007-2018
- Pride in Britain's influence in the world - survey 2003 and 2013
Studies
- Advertising in the United Kingdom (UK)
- BRICS advertising
- Advertising in the Netherlands
- TV advertising in the U.S.
- Digital advertising in Europe
- Advertising in Europe
- Advertising in Italy
- Advertising market in the U.S.
- Advertising in North America
- Contar "Lo Bueno" Cuesta Mucho
- Automobile advertising in the U.S.
- Global Media Report 2016
- IAB Report on 2017 Digital Advertising Spend
- IAB and DDMA Report on Paid Search Advertising
- Advertising industry in Spain
Statistics on the topic
Free statistics
- Growth of advertising spending in the United Kingdom (UK) in 2017, by media
- Advertising and market research jobs in the United Kingdom (UK) from 1st quarter 2009 to 1st quarter 2018, by gender and employment type (in 1,000)*
Premium Statistics
- Advertising spending in the world's largest ad markets in 2017 (in billion U.S. dollars)
- Advertising spending in the United Kingdom (UK) from 2006 to 2018 (in billion GBP)
- Net advertising spending in the United Kingdom (UK) from 1999 to 2018, by media (in million GBP)
- Industry sectors ranked by advertising expenditure in the United Kingdom (UK) in 2016 (in million GBP)
- Advertisers ranked by advertising expenditure in the United Kingdom (UK) in 2016 (in million GBP)
- Leading creative advertising agencies in the United Kingdom (UK) in 2017, ranked by billings (in million GBP)*
- Ranking of advertising campaigns in the United Kingdom (UK) in 2018
- Television advertising revenue in the United Kingdom from 2011 to 2019 (in billion GBP)
- National newsbrands advertising revenue in the United Kingdom (UK) from 2011 to 2019 (in billion GBP)
- Magazine advertising revenue in the United Kingdom (UK) from 2011 to 2019 (in billion GBP)
- Magazine advertising expenditure in the United Kingdom (UK) from 2012 to 2018, by platform (in million GBP)
- Radio advertising revenue in the United Kingdom from 2011 to 2019 (in million GBP)
- Quarterly commercial radio share of display advertising revenue in the United Kingdom (UK) from 1st quarter 2009 to 3rd quarter 2017 (in million GBP)
- Outdoor advertising revenue in the United Kingdom from 2000 to 2017 (in million GBP)
- Cinema advertising revenue in the United Kingdom (UK) from 2011 to 2019 (in million GBP)
- Direct mail advertising revenue in the United Kingdom (UK) from 2013 to 2019 (in billion GBP)
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)
- Digital advertising revenue in the United Kingdom (UK) from 2016 to 2022, by format (in million U.S. dollars)
- Digital advertising revenue in the United Kingdom (UK) from 2016 to 2022, by mobile and desktop (in million U.S. dollars)
- Social media advertising spending in the United Kingdom (UK) from 2011 to 2017 (in billion GBP)
- Share of digital display spending going on content and native advertising in the United Kingdom (UK) from 2014 to 2017
- Share of marketers buying programmatic advertising in the United Kingdom (UK) in 2017, by channel
- Proportion of UK adults using ad blocking technology from March 2015 to February 2018
- Ranking of digital and specialist advertising agencies located in the United Kingdom (UK) in 2017
- Advertising spending in the United Kingdom (UK) from 2011 to 2019, by media (in million GBP)
- Forecast of advertising spending growth in the United Kingdom (UK) from 2013 to 2019, by media
- Advertising expenditure in the United Kingdom (UK) from 2013 to 2017, by media (in million GBP)
- Distribution of advertising spending in Malaysia in 2015, by medium
- Distribution of advertising spending in Argentina from 2015 to 2018, by medium
- Distribution of advertising spending in Venezuela from 2015 to 2018, by medium
- Advertising spending in Brazil in 1st half 2017, by medium (in billion Brazilian reals)
- Distribution of advertising spending in Brazil in 1st half 2017, by medium
- Advertising spending in Brazil in 2017, by medium (in billion Brazilian reals)
- 21st Century Fox's advertising spending* in the United States in 2013, by medium (in million U.S. dollars)
- Distribution of advertising spending of the leading 100 business-to-business advertisers in the United States in 2013 and 2014, by medium
- Viacom's advertising spending in the United States in 2013, by medium (in million U.S. dollars)
- Advertising spending of financial institutions in the United States in 2013 and 2014, by medium (in billion U.S. dollars)
- Advertising spending of the leading 100 business-to-business advertisers in the United States in 2013 and 2014, by medium (in million U.S. dollars)
- Advertising spending of Apple in the United States in 2013, by medium (in million U.S. dollars)
- Distribution of hospitals, clinics and medical centers advertising spending in the United States in 2010 and 2014, by medium
- Volkswagen advertising spending in the United States in 2012 and 2013 (in billion U.S. dollars)
- Boehringer Ingelheim advertising spending in the United States from 2012 to 2015 (in million U.S. dollars)
- Spending on advertising in Romania from 2007 to 2018 (in million Romanian leu)
- "How proud are you of Britain's influence in the world?"
Statista Accounts: Access All Statistics. Starting from $588 / Year
Topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Exclusive Premium functionality
Register in seconds and access exclusive features.
- Full access:
To this and over 1 million additional datasets - Save Time:
Downloads allow integration with your project - Valid data:
Access to all sources and background information
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
News
Latest News
New
New Dossier: Football sponsorship in Europe
Football is the most popular sport overall in Europe and provides great marketing opportunities for those who can afford it. This new Statista Dossier provides an overview of the European football sponsoring landscape across different European football leagues.
New
Global Industry Reports available now!
Statista now offers industry insights from a global perspective for 34 industries. The reports provide crucial information on the trends moving all major industries. Get a bird’s-eye view on your industry, complete with all essential data, KPIs, and exclusive Statista data.
New
New Smart TV Industry Whitepaper
Statista Research and Analysis, in cooperation with Chinese smart TV manufacturer TCL Multimedia and its subsidiary FFalcon Technology, is going to present a new white paper on the global Smart TV industry on September 15th, 2018 during the International Broadcasting Convention (IBC) in Amsterdam.
New
New Dossier: Electric vehicles in Italy
Is Italy speeding up on electric mobility or is the next charging point still too far away? Have a deeper look into the topic with this new dossier. Statista provides an overview on the market situation and customer attitudes around e-mobility in this country so passionate about cars.
New
New Topic Page: Brexit negotiations
With an October deadline looming and an unpopular proposal in hand, time is running out for Theresa May to secure a deal with the European Union. This topic highlights some the main issues standing in the way of a deal and explores how the British public have reacted to the ongoing political drama.
New
New Dossier: eSports in the Benelux region
Revenue might still pale in comparison to other sports, but the recent growth of electronic sports, or eSports, has been immense. This dossier analyzes the popularity of video games and digital games in the Netherlands and the attitude shown towards the trend of online gaming.
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.