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Advertising spending in the United Kingdom (UK) 1999-2019, by media
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Advertising spending in the United Kingdom (UK) 1999-2019, by media
Net advertising spending in the United Kingdom (UK) from 1999 to 2019, by media (in million GBP)
by Statista Research Department,
last edited
Oct 17, 2019
Net advertising spending is expected to reach nearly 21 billion British pounds, with over one third coming through paid search. The next highest spending areas for advertising include television and pure-play digital display. Two areas that have seen net adverting spend fall during the years displayed are news brands and magazine brands.
Digital and social media spend
Digital advertising spend in 2019 has been forecast to account for more than half of the total spend in the UK. Digital advertising, also referred to as online, internet or web advertising, allows advertisers to bring promotional content to consumers using online technologies. It includes, among others, advertisements placed on social media platforms and search engine websites, banner ads on desktop as well as mobile websites and promotional messages delivered via email.
Leading industries for advertising spend
Whether it is for the purpose of increasing sales, product awareness, increasing market share or to promote brand loyalty, the simple fact is that brands will continue to advertise to try and put themselves ahead of the competition. In 2017, the leading industries in the UK for advertising expenditure included entertainment and leisure, finance and food brands.
Net advertising spending in the United Kingdom (UK) from 1999 to 2019, by media (in million GBP)
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| TV | Radio spot | Newsbrands | Magazine brands | Cinema | Outdoor | Paid search | Pure-play digital display | Pure-play digital classified | Digital other | |
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by Statista Research Department,
last edited
Oct 17, 2019
Net advertising spending is expected to reach nearly 21 billion British pounds, with over one third coming through paid search. The next highest spending areas for advertising include television and pure-play digital display. Two areas that have seen net adverting spend fall during the years displayed are news brands and magazine brands.
Digital and social media spend
Digital advertising spend in 2019 has been forecast to account for more than half of the total spend in the UK. Digital advertising, also referred to as online, internet or web advertising, allows advertisers to bring promotional content to consumers using online technologies. It includes, among others, advertisements placed on social media platforms and search engine websites, banner ads on desktop as well as mobile websites and promotional messages delivered via email.
Leading industries for advertising spend
Whether it is for the purpose of increasing sales, product awareness, increasing market share or to promote brand loyalty, the simple fact is that brands will continue to advertise to try and put themselves ahead of the competition. In 2017, the leading industries in the UK for advertising expenditure included entertainment and leisure, finance and food brands.
- Show sources information
- Show publisher information
- Release date
- December 2018
- Region
- United Kingdom
- Survey time period
- 1999 to December 2017
- Supplementary notes
-
* Forecast.
Internet: IAB/PwC
Production costs: out, except for cinema
Agency commission: out
Discounts from ratecard: after
Newspaper classified: in
Internet classified: in
Source
- Show sources information
- Show publisher information
- Release date
- December 2018
More information
- Region
- United Kingdom
- Survey time period
- 1999 to December 2017
- Supplementary notes
-
* Forecast.
Internet: IAB/PwC
Production costs: out, except for cinema
Agency commission: out
Discounts from ratecard: after
Newspaper classified: in
Internet classified: in
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Statistics on "Advertising in the United Kingdom (UK)"
- Market overview
The most important statistics
- Advertising spending in the world's largest ad markets in 2018 (in billion U.S. dollars)Advertising spending in the world's largest ad markets 2018
- Advertising spending in the United Kingdom (UK) from 2006 to 2019 (in billion GBP)Advertising spending in the United Kingdom (UK) 2006-2019
- Net advertising spending in the United Kingdom (UK) from 1999 to 2019, by media (in million GBP)Advertising spending in the United Kingdom (UK) 1999-2019, by media
- Industry sectors ranked by advertising expenditure in the United Kingdom (UK) in 2017 (in million GBP)Advertising spending in the United Kingdom (UK) 2017, by industry sector
- Growth of advertising spending in the United Kingdom (UK) in 2017, by mediaAdvertising spending growth in the United Kingdom (UK) 2017, by media
- Advertisers ranked by advertising expenditure in the United Kingdom (UK) in 2017 (in million GBP)Highest spending advertisers in the United Kingdom (UK) 2017
- Leading creative advertising agencies in the United Kingdom (UK) in 2017, ranked by billings (in million GBP)*Billings of leading creative advertising agencies in the United Kingdom (UK) 2017
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The most important statistics
- Television advertising revenue in the United Kingdom from 2011 to 2020 (in billion GBP)Television advertising revenue in the UK 2011-2020
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- Magazine advertising revenue in the United Kingdom (UK) from 2011 to 2020 (in billion GBP)Magazine advertising revenue in the UK 2011-2020
- Magazine advertising expenditure in the United Kingdom (UK) from 2012 to 2018, by platform (in million GBP)Magazine advertising expenditure in the United Kingdom (UK) 2012-2018, by platform
- Radio advertising revenue in the United Kingdom from 2011 to 2020 (in million GBP)Radio advertising revenue in the UK from 2011-2020
- Quarterly commercial radio share of display advertising revenue in the United Kingdom (UK) from 1st quarter 2009 to 3rd quarter 2017 (in million GBP)Commercial radio share of advertising revenue in the United Kingdom (UK) 2009-2017
- Outdoor advertising revenue in the United Kingdom from 2000 to 2018 (in million GBP)Outdoor advertising revenue in the United Kingdom (UK) 2000-2018
- Cinema advertising revenue in the United Kingdom (UK) from 2011 to 2020 (in million GBP)Cinema advertising revenue in the UK 2011-2020
- Digital media
The most important statistics
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)Digital advertising spending in the UK 2008-2017, by format
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- Digital advertising revenue in the United Kingdom (UK) from 2016 to 2022, by mobile and desktop (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in the UK 2016-2022, by device
- Social media advertising spending in the United Kingdom (UK) from 2011 to 2017 (in billion GBP)Social media advertising spending in the UK 2011-2017
- Share of digital display spending going on content and native advertising in the United Kingdom (UK) from 2014 to 2017Content and native ad share of digital display advertising spend in the UK 2014-2017
- Share of marketers buying programmatic advertising in the United Kingdom (UK) in 2017, by channelProgrammatic advertising buying in the United Kingdom (UK) 2017, by channel
- Proportion of UK adults using ad blocking technology from March 2015 to February 2019Ad block usage penetration in the United Kingdom (UK) 2015-2019
- Ranking of digital and specialist advertising agencies located in the United Kingdom (UK) in 2019Leading digital & specialist ad agencies in the United Kingdom (UK) 2019
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Statistics on "Advertising in the United Kingdom (UK)"
- Advertising spending in the world's largest ad markets 2018
- Advertising spending in the United Kingdom (UK) 2006-2019
- Advertising spending in the United Kingdom (UK) 1999-2019, by media
- Advertising spending in the United Kingdom (UK) 2017, by industry sector
- Advertising spending growth in the United Kingdom (UK) 2017, by media
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- Cinema advertising revenue in the UK 2011-2020
- Direct mail advertising revenue in the United Kingdom (UK) 2013-2020
- Digital advertising spending in the UK 2008-2017, by format
- Digital Market Outlook: digital advertising revenue in the UK 2016-2022, by format
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- Social media advertising spending in the UK 2011-2017
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- Programmatic advertising buying in the United Kingdom (UK) 2017, by channel
- Ad block usage penetration in the United Kingdom (UK) 2015-2019
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- Venezuela: ad spend 2016-2019, by medium
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- Brazil: advertising spending H1 2017, by medium
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- Apple: ad spend in the U.S. 2013, by medium
- Google: share of global ad spend 2015
- Ad spend change in the U.S. 2015, by medium
- Distribution of ad spend in Germany 2017, by medium
- Hospitals, clinics & medial centers ad spend in the U.S. 2010-2014, by medium
- Distribution of ad revenue in India 2015-2017, by medium
- Health and beauty aids segments ad spend share in the U.S. 2017, by medium
- Advertising expenditure in Sweden 2007-2016
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