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Advertising spending in the United Kingdom (UK) 2012-2024, by media

Net advertising spending is expected to reach nearly 23 billion British pounds, with close to 70 percent attributed to internet advertising. The next highest spending areas for advertising include television and newsbrands. However, newsbrands and magazines are the two media that have seen net adverting spend fall during measured period.

Digital and social media spend

Internet advertising spend in 2021 is projected to account for close to two thirds of the total spend in the UK. Advertising via the internet allows advertisers to bring promotional content to consumers using online technologies. It includes, among others, advertisements placed on social media platforms and search engines, banner ads on desktop as well as mobile websites and promotional messages delivered via email.

Growth of media spend in the UK

Whether it is for the purpose of increasing sales, product awareness, increasing market share or to promote brand loyalty, the simple fact is that brands will continue to advertise to try and put themselves ahead of the competition. In 2021, the highest growth in ad spend in the UK is forecast for cinema, at over 200 percent, followed by digital out-of-home at 53 percent. In total, the industry is expected to see 15.2 percent year-on-year growth that year.

Net advertising spending in the United Kingdom (UK) from 2012 to 2024, by medium

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Release date

December 2020


United Kingdom

Survey time period

2012 to 2020

Special properties

includes digital extensions of traditional media lines

Supplementary notes

* Forecast.

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Statistics on "Advertising in the United Kingdom (UK)"

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