Most popular Pinterest categories in the United States as of February 2017

Most popular categories on Pinterest in the U.S. 2017 This statistic gives information on the most popular Pinterest categories according to users in the United States as of February 2017. During the survey, it was found that 37 percent of responding Pinterest users liked the clothing and apparel category on the site.
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Share of respondents
Art, Art Supplies & Hobbies 48%
Flowers, Food, Drinks & Gifts 47%
Home, Garden & Pool/Spa 45%
Health & Beauty 45%
Clothing & Apparel 37%
Entertainment (Books, Music, etc.) 34%
Jewelry, Handbags & Accessories 23%
Sporting Goods 16%
Footwear 13%
Baby Gear 7%
Other 11%
None of the above 3%
Share of respondents
Art, Art Supplies & Hobbies 48%
Flowers, Food, Drinks & Gifts 47%
Home, Garden & Pool/Spa 45%
Health & Beauty 45%
Clothing & Apparel 37%
Entertainment (Books, Music, etc.) 34%
Jewelry, Handbags & Accessories 23%
Sporting Goods 16%
Footwear 13%
Baby Gear 7%
Other 11%
None of the above 3%
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Description Source More information
This statistic gives information on the most popular Pinterest categories according to users in the United States as of February 2017. During the survey, it was found that 37 percent of responding Pinterest users liked the clothing and apparel category on the site.
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Release date
March 2017
Region
United States
Survey time period
February 2 to 8, 2017
Number of respondents
395 respondents
Age group
18 years and older
Special properties
Pinterest users
Method of interview
Online survey
Supplementary notes
Original question: What categories on Pinterest do you like most?
Multiple choices were possible.

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