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Growth of digital advertising spending in the United Kingdom from 2011 to 2017, by format

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Digital advertising spending growth in the United Kingdom (UK) 2011-2017, by format The timeline presents data on the growth of digital advertising spending in the United Kingdom in 2011 and 2012 and provides a forecast for the period 2013 to 2016, broken down by format. According to the projection, video advertising will grow 47.6 percent in 2016.
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Display**VideoSearchClassifiedsOther***
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Display**VideoSearchClassifiedsOther***
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Description Source More information
The timeline presents data on the growth of digital advertising spending in the United Kingdom in 2011 and 2012 and provides a forecast for the period 2013 to 2016, broken down by format. According to the projection, video advertising will grow 47.6 percent in 2016.
Show more
Release date
December 2013
Region
United Kingdom
Survey time period
2011 to 2012
Supplementary notes
* Forecast.
** banners, rich media, sponsorships, video
***lead generation, mobile SMS/MMS, solus e-mail; video is a subcategory of display
eMarketer benchmarks its UK digital ad spending projections against the IAB UK/PwC/Warc data for with the last full year measures was 2012; includes mobile ads, within the existing formats.

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