Digital advertising spending growth in the United Kingdom (UK) 2011-2017, by format

The timeline presents data on the growth of digital advertising spending in the United Kingdom in 2011 and 2012 and provides a forecast for the period 2013 to 2016, broken down by format. According to the projection, video advertising will grow 47.6 percent in 2016.

Growth of digital advertising spending in the United Kingdom from 2011 to 2017, by format

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Release date

December 2013


United Kingdom

Survey time period

2011 to 2012

Supplementary notes

* Forecast.
** banners, rich media, sponsorships, video
***lead generation, mobile SMS/MMS, solus e-mail; video is a subcategory of display
eMarketer benchmarks its UK digital ad spending projections against the IAB UK/PwC/Warc data for with the last full year measures was 2012; includes mobile ads, within the existing formats.

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Statistics on "Banner advertising in the United Kingdom"

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