Paying attention to social media ads in Great Britain 2022

In January 2022, adults in great Britain were asked if they were likely to pay attention to advertising in social media. According to 14 percent of survey participants, they were fairly likely to pay attention to social media ads, while the opposite was true for 31 percent of respondents.

Share of adults likely to pay attention to social media advertising in Great Britain as of January 2022

Characteristic	Share of respondents
Very likely	1%
Fairly likely	14%
Not very likely	31%
Not likely at all	36%
Not applicable - I don't consume this form of media	14%
Don't know	3%

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Release date

February 2022

More information

Region

United Kingdom (Great Britain)

Survey time period

January 13, 2022

Number of respondents

2,020*

Age group

18 years and older

Supplementary notes

*The source gives the sample number between 1,890 and 2,020.
Question: "Please say how likely you are to actively pay attention to an advert in any of these contexts (instead of changing the channel, skipping, leaving the room etc.) On social media (e.g. a sponsored post)"
The source did not provide the date of publication, the date used is the date when data was accessed.

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