In 2021, search advertising spending increased by 38.5 percent year-on-year, from 8.4 to 11.6 billion British pounds. The source projected that starting in 2022 the growth will slow down, amounting to 11.7 percent that year and decreasing to 6.2 percent in 2023.
Change in search advertising spending in the United Kingdom from 2020 to 2023
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Other statistics that may interest you Online search market in the United Kingdom (UK)
Overview
7
- Basic Statistic Global market share of leading desktop search engines 2015-2023
- Premium Statistic Leading search engines in the UK 2015-2023, by market share
- Premium Statistic Leading search engines in the UK 2023, by market share
- Premium Statistic Search engine traffic in the United Kingdom (UK) 2023, by platform
- Premium Statistic Leading mobile search engines in the UK 2023, by market share
- Premium Statistic Leading desktop search engines in the UK 2023, by market share
- Premium Statistic Most used search engines by brand in the UK 2023
Benchmark
8
- Premium Statistic Bing search engine market share monthly in the UK 2018-2023
- Premium Statistic Bing mobile search market share in the United Kingdom (UK) 2018-2023
- Basic Statistic Distribution of Bing.com traffic 2023, by country
- Basic Statistic DuckDuckGo search market share 2019-2023, by selected regions and countries
- Basic Statistic Ecosia search engine market share 2019-2023, by select regions and countries
- Premium Statistic Yahoo! search market share in the UK 2018-2023
- Basic Statistic Distribution of Yahoo.com traffic 2023, by country
- Premium Statistic Distribution of search.yahoo.com traffic 2023, by country
Google
8
- Basic Statistic Distribution of Google.com traffic 2023, by country
- Basic Statistic Distribution of Google.co.uk traffic 2023, by country
- Basic Statistic Leading websites in the UK 2022, by monthly traffic
- Basic Statistic Leading websites in the UK 2022, by unique visits
- Premium Statistic Google: desktop search market share in selected countries 2023
- Premium Statistic Google search market share in the UK 2015-2023
- Basic Statistic Google market share of mobile search in the UK 2017-2023
- Basic Statistic Google UK Limited: annual revenue in the UK 2018-2021
Search behavior
8
- Basic Statistic Leading websites in the UK 2022, by session length
- Basic Statistic Leading UK Google search queries 2022
- Premium Statistic Most searched keywords on Google in the UK in 2022, by monthly search volume
- Premium Statistic Sources of information about products in the UK 2023
- Premium Statistic Online vs. offline product research by category in the UK 2022
- Premium Statistic Product searches on Amazon vs. Google in selected European markets 2022
- Premium Statistic Voice assistant usage in selected countries 2022, by sector
- Premium Statistic Belief in online information on search engines in the United Kingdom (UK) 2022
Search advertising
8
- Premium Statistic Search ad spend in the UK 2019-2022
- Premium Statistic Search ad spend growth in the UK 2020-2023
- Premium Statistic Ad spending of the search advertising industry in the UK 2018-2027
- Premium Statistic Digital Market Outlook: digital advertising spending in the UK 2018-2027, by format
- Premium Statistic Digital Market Outlook: search ad spending change UK 2019-2027, by device
- Premium Statistic Digital Market Outlook: search advertising revenue in the UK 2018-2027, by device
- Premium Statistic Ad spending per internet user of search advertising in the UK 2018-2027
- Premium Statistic Digital Market Outlook: search ad spending per internet user UK 2018-2027, by device
Further related statistics
13
- Market distribution of digital advertising in Italy 2017
- Online display ad spend growth in the UK 2020-2023
- Search ad spend in Ireland 2018-2022
- Search engine marketing spending in Peru 2021-2022
- Online display ad spend in the UK 2019-2022
- Nigeria search ad revenue 2010-2022
- Paid search ad spend in the Asia-Pacific region 2013-2018
- Paid search spend growth of Google in Europe Q4 2014-Q4 2015
- Distribution of paid search ad spend in Europe Q4 2014-Q4 2015, by search engine
- Yahoo and Bing's hare of paid search ad spend in Europe Q4 2014-Q4 2015
- Gross advertising volume of popular online advertising formats in Germany 2020-2021
- Paid search click-through-rate growth in Europe Q4 2014-Q4 2015
- Search advertising spending in Chile 2018-2022
Further Content: You might find this interesting as well
Statistics
- Market distribution of digital advertising in Italy 2017
- Online display ad spend growth in the UK 2020-2023
- Search ad spend in Ireland 2018-2022
- Search engine marketing spending in Peru 2021-2022
- Online display ad spend in the UK 2019-2022
- Nigeria search ad revenue 2010-2022
- Paid search ad spend in the Asia-Pacific region 2013-2018
- Paid search spend growth of Google in Europe Q4 2014-Q4 2015
- Distribution of paid search ad spend in Europe Q4 2014-Q4 2015, by search engine
- Yahoo and Bing's hare of paid search ad spend in Europe Q4 2014-Q4 2015
- Gross advertising volume of popular online advertising formats in Germany 2020-2021
- Paid search click-through-rate growth in Europe Q4 2014-Q4 2015
- Search advertising spending in Chile 2018-2022
WARC. (January 26, 2023). Change in search advertising spending in the United Kingdom from 2020 to 2023 [Graph]. In Statista. Retrieved October 03, 2023, from https://www.statista.com/statistics/294083/search-ad-spend-year-on-year-growth-uk/
WARC. "Change in search advertising spending in the United Kingdom from 2020 to 2023." Chart. January 26, 2023. Statista. Accessed October 03, 2023. https://www.statista.com/statistics/294083/search-ad-spend-year-on-year-growth-uk/
WARC. (2023). Change in search advertising spending in the United Kingdom from 2020 to 2023. Statista. Statista Inc.. Accessed: October 03, 2023. https://www.statista.com/statistics/294083/search-ad-spend-year-on-year-growth-uk/
WARC. "Change in Search Advertising Spending in The United Kingdom from 2020 to 2023." Statista, Statista Inc., 26 Jan 2023, https://www.statista.com/statistics/294083/search-ad-spend-year-on-year-growth-uk/
WARC, Change in search advertising spending in the United Kingdom from 2020 to 2023 Statista, https://www.statista.com/statistics/294083/search-ad-spend-year-on-year-growth-uk/ (last visited October 03, 2023)
Change in search advertising spending in the United Kingdom from 2020 to 2023 [Graph], WARC, January 26, 2023. [Online]. Available: https://www.statista.com/statistics/294083/search-ad-spend-year-on-year-growth-uk/