Average spending of Facebook fans and non-fans on selected brands 2013

This statistic gives information on the average annual spending of Facebook fans and non-fans on selected brands as of February 2013. It was found that consumers who were H&M fans on Facebook spent approximately 429 U.S. dollars per year the retailer, compared to 179 U.S. dollars of non-Facebook fans.

Average annual spending of Facebook fans and non-fans on selected brands as of February 2013

Non-fanFacebook fan
Zara256610
Monster Energy249432
H&M179429
Levi's145379
Victoria's Secret180369
McDonald's188292
Starbucks162261
Disney173245
Average139225
XBox196220
Subway122205
BlackBerry95187
Coca-Cola118147
Nike83125
Adidas66117
Oreo62112
Skittles37108
Dr Pepper5899
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Sources

Release date

April 2013

Region

United States

Survey time period

Late January and early February 2013

Number of respondents

2,000 respondents

Special properties

Users who have added brands to their Facebook likes

Method of interview

Online panel

Supplementary notes

Results are based on corresponding product spending, brand loyalty, propensity to recommend, media value, cost of acquisition and brand affinity to arrive at the figure.
The source does not provide information on the respondents' age.

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