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Facebook's digital advertising revenue in the United Kingdom (UK) 2011-2019

With the number of Facebook users in the United Kingdom (UK) forecast to hit over 42 million users by 2022, it is not surprising that companies have jumped at the opportunity to advertise on the social media platform. Facebook's digital advertising revenue has been estimated to reach almost 2.6 billion British pounds by the end of 2019 in the UK.

Leading brands on Facebook

As of March 2019, Amazon UK was the most popular brand on Facebook. The e-commerce platform has boasted a market share of Facebook fans in the UK that was more than double that held by Coca-Cola. Brands use specifically targeted advertising campaigns to reach the customer demographics that are applicable to them.

Advertising revenue

Revenue through social media platforms is big business in Europe, and especially the UK. The revenue generated through social media adverting in 2018 was more than double that of Germany. In terms of digital advertising revenue, social media was third behind search and banner.

Facebook's digital advertising revenue in the United Kingdom (UK) from 2011 to 2019

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Release date

September 2017


United Kingdom

Survey time period

2011 to September 2017

Supplementary notes

* Forecast.
Includes banners, classifieds, email (embedded ads only), lead generation, mobile SMS/MMS, rich media, search, sponsorships and video; includes mobile ads within the exisiting formats.
Figures have been rounded.
Figures for 2011 to 2013 published earlier by the source.

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Statistics on "Digital advertising in the United Kingdom (UK)"

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