Facebook's digital advertising revenue in the United Kingdom (UK) 2011-2019
With the number of Facebook users in the United Kingdom (UK) forecast to hit over 42 million users by 2022, it is not surprising that companies have jumped at the opportunity to advertise on the social media platform. Facebook's digital advertising revenue has been estimated to reach almost 2.6 billion British pounds by the end of 2019 in the UK.
Leading brands on Facebook
As of March 2019, Amazon UK was the most popular brand on Facebook. The e-commerce platform has boasted a market share of Facebook fans in the UK that was more than double that held by Coca-Cola. Brands use specifically targeted advertising campaigns to reach the customer demographics that are applicable to them.
Advertising revenue
Revenue through social media platforms is big business in Europe, and especially the UK. The revenue generated through social media adverting in 2018 was more than double that of Germany. In terms of digital advertising revenue, social media was third behind search and banner.
Leading brands on Facebook
As of March 2019, Amazon UK was the most popular brand on Facebook. The e-commerce platform has boasted a market share of Facebook fans in the UK that was more than double that held by Coca-Cola. Brands use specifically targeted advertising campaigns to reach the customer demographics that are applicable to them.
Advertising revenue
Revenue through social media platforms is big business in Europe, and especially the UK. The revenue generated through social media adverting in 2018 was more than double that of Germany. In terms of digital advertising revenue, social media was third behind search and banner.
