As of April 2024, 49.2 percent of Instagram's global audience were women, giving this platform the highest share of female audiences from all the selected social media platforms. Photo-based Snapchat followed, with 49.1 percent of users identifying as women. X (Twitter) was by far the platform with the highest share of male users, accounting for 60.3 percent of its worldwide audience base.
Gender distribution of social media audiences worldwide as of April 2024, by platform
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DataReportal, & We Are Social, & Meltwater. (April 24, 2024). Gender distribution of social media audiences worldwide as of April 2024, by platform [Graph]. In Statista. Retrieved October 06, 2024, from https://www.statista.com/statistics/274828/gender-distribution-of-active-social-media-users-worldwide-by-platform/?utm_campaign=Marketing%2520Blog%2520-%2520Daily%2520Emails&utm_content=299814008&utm_medium=email&utm_source=hs_email
DataReportal, und We Are Social, und Meltwater. "Gender distribution of social media audiences worldwide as of April 2024, by platform." Chart. April 24, 2024. Statista. Accessed October 06, 2024. https://www.statista.com/statistics/274828/gender-distribution-of-active-social-media-users-worldwide-by-platform/?utm_campaign=Marketing%2520Blog%2520-%2520Daily%2520Emails&utm_content=299814008&utm_medium=email&utm_source=hs_email
DataReportal, We Are Social, Meltwater. (2024). Gender distribution of social media audiences worldwide as of April 2024, by platform. Statista. Statista Inc.. Accessed: October 06, 2024. https://www.statista.com/statistics/274828/gender-distribution-of-active-social-media-users-worldwide-by-platform/?utm_campaign=Marketing%2520Blog%2520-%2520Daily%2520Emails&utm_content=299814008&utm_medium=email&utm_source=hs_email
DataReportal, and We Are Social, and Meltwater. "Gender Distribution of Social Media Audiences Worldwide as of April 2024, by Platform." Statista, Statista Inc., 24 Apr 2024, https://www.statista.com/statistics/274828/gender-distribution-of-active-social-media-users-worldwide-by-platform/?utm_campaign=Marketing%2520Blog%2520-%2520Daily%2520Emails&utm_content=299814008&utm_medium=email&utm_source=hs_email
DataReportal & We Are Social & Meltwater, Gender distribution of social media audiences worldwide as of April 2024, by platform Statista, https://www.statista.com/statistics/274828/gender-distribution-of-active-social-media-users-worldwide-by-platform/?utm_campaign=Marketing%2520Blog%2520-%2520Daily%2520Emails&utm_content=299814008&utm_medium=email&utm_source=hs_email (last visited October 06, 2024)
Gender distribution of social media audiences worldwide as of April 2024, by platform [Graph], DataReportal, & We Are Social, & Meltwater, April 24, 2024. [Online]. Available: https://www.statista.com/statistics/274828/gender-distribution-of-active-social-media-users-worldwide-by-platform/?utm_campaign=Marketing%2520Blog%2520-%2520Daily%2520Emails&utm_content=299814008&utm_medium=email&utm_source=hs_email