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LINE: number of monthly active users in Japan 2013-2019
LINE: number of monthly active users in Japan 2013-2019
Number of monthly active LINE users in Japan as of 1st quarter 2019 (in millions)
by Julia Engelmann,
last edited
Aug 9, 2019
Messaging app Line is Japan’s most popular online communication tool, peaking at approximately 80 million monthly actives users in Japan during the first quarter of 2019. Line’s main target group are young adults aged 15 to 34 years, representing more than 50 percent of the company’s Japanese user base in 2018.
The rise of Line in Japan
The success story of messaging service Line, a Japanese subsidiary of South Korean internet powerhouse Naver, started back in 2011 during the Great East Japan Earthquake. While most conventional communication channels had broken down due to power failures, official sources turned to online options for communicating news and confirming the safety of the country’s residents. The app was released for public use later that year, appealing greatly to Japanese consumers due to its unique and customizable design, allowing both private and business usage simultaneously. Line’s annual revenue rose from under seven billion Japanese yen in fiscal year 2012 to over 207 billion yen in fiscal year 2018, emphasizing the company’s major success since its first launch less than ten years earlier.
Social media usage in Japan
Compared to its neighboring countries, the Japanese market has a relatively low social network penetration rate of only 61 percent, being noticeably outpaced by Taiwan with 89 percent and South Korea with 85 percent audience reach. While globally leading networks do get their fair share of popularity within the Japanese social media market, in 2018, Line almost doubled the audience reach of internationally successful apps such as Twitter or Instagram.
Number of monthly active LINE users in Japan as of 1st quarter 2019 (in millions)
Loading statistic...
| Number of monthly users in millions | |
|---|---|
| Q1 '19 | 80 |
| Q4 '18 | 79 |
| Q3 '18 | 78 |
| Q2 '18 | 76 |
| Q1 '18 | 75 |
| Q4 '17 | 73 |
| Q3 '17 | 71 |
| Q2 '17 | 70 |
| Q1 '17 | 68 |
| Q4 '16 | 66 |
| Q3 '16 | 64 |
| Q2 '16 | 62 |
| Q1 '16 | 61 |
| Q4 '15 | 58 |
| Q3 '15 | 57 |
| Q2 '15 | 55 |
| Q1 '15 | 54 |
| Q4 '14 | 51 |
| Q3 '14 | 49 |
| Q2 '14 | 47 |
| Q1 '14 | 45 |
| Q4 '13 | 41 |
| Q3 '13 | 39 |
| Q2 '13 | 35 |
| Q1 '13 | 31 |
| Number of monthly users in millions | |
|---|---|
| Q1 '19 | 80 |
| Q4 '18 | 79 |
| Q3 '18 | 78 |
| Q2 '18 | 76 |
| Q1 '18 | 75 |
| Q4 '17 | 73 |
| Q3 '17 | 71 |
| Q2 '17 | 70 |
| Q1 '17 | 68 |
| Q4 '16 | 66 |
| Q3 '16 | 64 |
| Q2 '16 | 62 |
| Q1 '16 | 61 |
| Q4 '15 | 58 |
| Q3 '15 | 57 |
| Q2 '15 | 55 |
| Q1 '15 | 54 |
| Q4 '14 | 51 |
| Q3 '14 | 49 |
| Q2 '14 | 47 |
| Q1 '14 | 45 |
| Q4 '13 | 41 |
| Q3 '13 | 39 |
| Q2 '13 | 35 |
| Q1 '13 | 31 |
© Statista 2019
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by Julia Engelmann,
last edited
Aug 9, 2019
Messaging app Line is Japan’s most popular online communication tool, peaking at approximately 80 million monthly actives users in Japan during the first quarter of 2019. Line’s main target group are young adults aged 15 to 34 years, representing more than 50 percent of the company’s Japanese user base in 2018.
The rise of Line in Japan
The success story of messaging service Line, a Japanese subsidiary of South Korean internet powerhouse Naver, started back in 2011 during the Great East Japan Earthquake. While most conventional communication channels had broken down due to power failures, official sources turned to online options for communicating news and confirming the safety of the country’s residents. The app was released for public use later that year, appealing greatly to Japanese consumers due to its unique and customizable design, allowing both private and business usage simultaneously. Line’s annual revenue rose from under seven billion Japanese yen in fiscal year 2012 to over 207 billion yen in fiscal year 2018, emphasizing the company’s major success since its first launch less than ten years earlier.
Social media usage in Japan
Compared to its neighboring countries, the Japanese market has a relatively low social network penetration rate of only 61 percent, being noticeably outpaced by Taiwan with 89 percent and South Korea with 85 percent audience reach. While globally leading networks do get their fair share of popularity within the Japanese social media market, in 2018, Line almost doubled the audience reach of internationally successful apps such as Twitter or Instagram.
- Source
- LINE
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- Release date
- April 2019
- Region
- Japan
- Survey time period
- 1st quarter 2013 to 1st quarter 2019
- Supplementary notes
- Data prior to Q1 2019 comes from previous reporting.
Source
- Source
- LINE
- Show further sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- April 2019
More information
- Region
- Japan
- Survey time period
- 1st quarter 2013 to 1st quarter 2019
- Supplementary notes
- Data prior to Q1 2019 comes from previous reporting.
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- Key figures
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- LINE Corporation's total annual profit from fiscal years 2012 to 2018 (in billion Japanese yen)LINE Corporation: annual profit FY 2012-2018
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- Number of monthly active LINE users in Japan as of 1st quarter 2019 (in millions)LINE: number of monthly active users in Japan 2013-2019
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- Most popular global mobile messenger apps as of July 2019, based on number of monthly active users (in millions)
- Most popular Asia-based mobile messenger apps as of 4th quarter 2017, based on number of monthly active users (in millions)
- Social media platforms with the highest user activity share in Japan as of Q3 of 2017
- Penetration of leading social networks in Japan as of 3rd quarter 2017
- LINE Corporation's total annual revenue from fiscal year 2012 to 2018 (in billion Japanese yen)
- LINE Corporation's total revenue from 2nd quarter 2013 to 1st quarter 2019 (in billion Japanese yen)
- LINE Corporation's total annual profit from fiscal years 2012 to 2018 (in billion Japanese yen)
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- Number of monthly active LINE users in Japan as of 1st quarter 2019 (in millions)
- Number of LINE users in Japan from 2016 to 2021 (in millions)
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- Number of monthly active WhatsApp users worldwide from April 2013 to December 2017 (in millions)
- Number of monthly active Facebook Messenger users from April 2014 to September 2017 (in millions)
- Number of monthly active WeChat users from 1st quarter 2012 to 1st quarter 2019 (in millions)
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- Number of global monthly active Kakaotalk users from 1st quarter 2013 to 1st quarter 2019 (in millions)
- Number of monthly active Telegram users worldwide from March 2014 to March 2018 (in millions)
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- Frequency with which female LINE users in Japan access LINE as of November 2015, by age group
- Frequency with which male LINE users in Japan access LINE as of November 2015, by age group
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- Average sales for top selling user-generated LINE stickers as of August 2014 (in million yen)
- LINE Corporation's revenue from 1st quarter 2015 to 1st quarter 2017, by segment (in million Japanese yen)
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