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Leading advertising categories in the U.S. in 2018
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Leading advertising categories in the U.S. in 2018
Advertising expenditure in the largest advertising categories in the United States in 2018 (in billion U.S. dollars)
by A. Guttmann,
last edited
Aug 9, 2019
Retail and automotive were the top two sectors in terms of ad spend in the United States, with significantly larger advertising spending than other major industries. With more than 17 billion U.S. dollars in advertising expenditures in 2018, the U.S. retail industry was a clear winner, followed by automotive with a 14 billion ad spend. Retail and automotive verticals also accounted for the largest shares of digital ad expenditures in the country, at 21.9 and 12.6 percent respectively.
Retail advertising in the U.S.
As retailers are turning their attention to digital advertising, they are simultaneously increasing their marketing spending on mobile and social platforms. Unsurprisingly, the largest shares of retail marketing budgets are devoted to Google, Facebook entities and Amazon, with other digital ad publishers still behind the three tech giants. Amazon is also one of the highest spending advertisers in the country, with ad expenditures reaching well over 3.3 billion U.S. dollars. Walmart is slightly behind, spending 2.2 billion on advertising in the U.S., followed by Target, Macy’s and Kohl’s which all devote more than one billion to promotional activities.
Advertising expenditure in the largest advertising categories in the United States in 2018 (in billion U.S. dollars)
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by A. Guttmann,
last edited
Aug 9, 2019
Retail and automotive were the top two sectors in terms of ad spend in the United States, with significantly larger advertising spending than other major industries. With more than 17 billion U.S. dollars in advertising expenditures in 2018, the U.S. retail industry was a clear winner, followed by automotive with a 14 billion ad spend. Retail and automotive verticals also accounted for the largest shares of digital ad expenditures in the country, at 21.9 and 12.6 percent respectively.
Retail advertising in the U.S.
As retailers are turning their attention to digital advertising, they are simultaneously increasing their marketing spending on mobile and social platforms. Unsurprisingly, the largest shares of retail marketing budgets are devoted to Google, Facebook entities and Amazon, with other digital ad publishers still behind the three tech giants. Amazon is also one of the highest spending advertisers in the country, with ad expenditures reaching well over 3.3 billion U.S. dollars. Walmart is slightly behind, spending 2.2 billion on advertising in the U.S., followed by Target, Macy’s and Kohl’s which all devote more than one billion to promotional activities.
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- Release date
- January 2019
- Region
- United States
- Survey time period
- 2018
- Special properties
- measured media only
- Supplementary notes
- Figures have been rounded.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
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- Release date
- January 2019
More information
- Region
- United States
- Survey time period
- 2018
- Special properties
- measured media only
- Supplementary notes
- Figures have been rounded.
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Statistics
- Puerto Rico: ad spend 2016, by category
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Studies
- Advertising in the Netherlands
- Magazine industry in the Netherlands
- Advertising in Belgium
- Radio industry in the Netherlands
- Radio industry in Belgium
- TV advertising worldwide
- TV advertising in the U.S.
- Advertising in Italy
- Advertising industry in Spain
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Statistics on "TV advertising in the U.S."
- Distribution of global TV industry revenue in 2015, by source and region
- Global television advertising revenue from 2018 to 2022 (in billion U.S. dollars)
- TV advertising spending worldwide from 2010 to 2020, by type (in billion U.S. dollars)
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- Short-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2010 to 4th quarter 2017 (in million U.S. dollars)
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- Average cost of a 30-second TV commercial during the Grammy Awards from 2010 to 2018 (in 1,000 U.S. dollars)
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