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Leading advertising categories in the U.S. in 2018
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Leading advertising categories in the U.S. in 2018
Advertising expenditure in the largest advertising categories in the United States in 2018 (in billion U.S. dollars)
by A. Guttmann,
last edited
Aug 9, 2019
Retail and automotive were the top two sectors in terms of ad spend in the United States, with significantly larger advertising spending than other major industries. With more than 17 billion U.S. dollars in advertising expenditures in 2018, the U.S. retail industry was a clear winner, followed by automotive with a 14 billion ad spend. Retail and automotive verticals also accounted for the largest shares of digital ad expenditures in the country, at 21.9 and 12.6 percent respectively.
Retail advertising in the U.S.
As retailers are turning their attention to digital advertising, they are simultaneously increasing their marketing spending on mobile and social platforms. Unsurprisingly, the largest shares of retail marketing budgets are devoted to Google, Facebook entities and Amazon, with other digital ad publishers still behind the three tech giants. Amazon is also one of the highest spending advertisers in the country, with ad expenditures reaching well over 3.3 billion U.S. dollars. Walmart is slightly behind, spending 2.2 billion on advertising in the U.S., followed by Target, Macy’s and Kohl’s which all devote more than one billion to promotional activities.
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by A. Guttmann,
last edited
Aug 9, 2019
Retail and automotive were the top two sectors in terms of ad spend in the United States, with significantly larger advertising spending than other major industries. With more than 17 billion U.S. dollars in advertising expenditures in 2018, the U.S. retail industry was a clear winner, followed by automotive with a 14 billion ad spend. Retail and automotive verticals also accounted for the largest shares of digital ad expenditures in the country, at 21.9 and 12.6 percent respectively.
Retail advertising in the U.S.
As retailers are turning their attention to digital advertising, they are simultaneously increasing their marketing spending on mobile and social platforms. Unsurprisingly, the largest shares of retail marketing budgets are devoted to Google, Facebook entities and Amazon, with other digital ad publishers still behind the three tech giants. Amazon is also one of the highest spending advertisers in the country, with ad expenditures reaching well over 3.3 billion U.S. dollars. Walmart is slightly behind, spending 2.2 billion on advertising in the U.S., followed by Target, Macy’s and Kohl’s which all devote more than one billion to promotional activities.
- Show sources information
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- Release date
- January 2019
- Region
- United States
- Survey time period
- 2018
- Special properties
- measured media only
- Supplementary notes
- Figures have been rounded.
Source
- Show sources information
- Show publisher information
- Release date
- January 2019
More information
- Region
- United States
- Survey time period
- 2018
- Special properties
- measured media only
- Supplementary notes
- Figures have been rounded.
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Statistics on "Car brands: Honda"
- Overview
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- Worldwide net sales of Honda from FY 2002 to FY 2019 (in trillion Japanese yen)Honda worldwide net sales 2002 to 2019
- Worldwide number of automobiles sold by Honda Group from FY 2002 to FY 2019 (in 1,000 units)Honda's worldwide automobile sales 2002 to 2019
- Honda Group's motorcycle sales from FY 2011 to FY 2019 (in 1,000 units)Honda worldwide motorcycle sales 2011 to 2019
- The best-selling cars in the United States in 2018 (based on unit sales)Best-selling cars in the United States 2018
- Honda Motor Company's vehicle sales in the United States in September 2018 and 2019, by segment (in units)Honda Motor Company- vehicle sales in the United States by segment 2019
- Best-selling all-electric cars in the United States in 2018, based on sales (in units)Best-selling all-electric cars in the United States 2018
- Honda Group's motorcycle sales in North America from FY 2010 to FY 2019 (in 1,000 units)Honda Group motorcycle sales in North America 2010 to 2019
- Ad spend
The most important statistics
- Most valuable brands within the automotive sector worldwide as of 2019, by brand value (in billion U.S. dollars)Most valuable automotive brands worldwide by brand value 2019
- Advertising expenditure in the largest advertising categories in the United States in 2018 (in billion U.S. dollars)Leading advertising categories in the U.S. in 2018
- Change in advertising spending of the automotive industry sectors in the United States in 2018, by medium Automobile ad spend growth in the U.S. in 2018, by medium
- Leading automobile related products and brands advertised on TV in the United States in 4th quarter 2018, by number of ad occurrencesMost advertised automobiles on TV in the U.S. in Q4 2018, by ad count
- Honda Motor Company's advertising spending in the United States from 2007 to 2018 (in billion U.S. dollars)Honda Motor's advertising spending in the U.S. 2007-2018
- Consumer behavior
The most important statistics
- Car brand perception among respondents in the United States as of February 2018 (index score)*Car brand perception survey - United States 2018
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- Consumer satisfaction with selected automobile and light vehicle brands in the United States in 2019 (index score)U.S. consumer satisfaction: car & light vehicle brands 2019
- Most dependable car brands in the United States as of December 2018, based on problems per 100 vehicles*Car quality: most dependable brands as ranked by U.S. car owners 2018
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Statistics on "Car brands: Honda"
- Best selling car and light truck models worldwide in 2018
- Honda worldwide net sales 2002 to 2019
- Honda's worldwide automobile sales 2002 to 2019
- Honda worldwide motorcycle sales 2011 to 2019
- Best-selling cars in the United States 2018
- Honda Motor Company- vehicle sales in the United States by segment 2019
- Best-selling all-electric cars in the United States 2018
- Honda Group motorcycle sales in North America 2010 to 2019
- Most valuable automotive brands worldwide by brand value 2019
- Leading advertising categories in the U.S. in 2018
- Automobile ad spend growth in the U.S. in 2018, by medium
- Most advertised automobiles on TV in the U.S. in Q4 2018, by ad count
- Honda Motor's advertising spending in the U.S. 2007-2018
- Car brand perception survey - United States 2018
- Most reliable car brands for safety according to U.S. car owners 2018
- U.S. consumer satisfaction: car & light vehicle brands 2019
- Car quality: most dependable brands as ranked by U.S. car owners 2018
- Puerto Rico: ad spend 2016, by category
- Uruguay: ad spend 2017, by category
- Dominican Republic: ad spend 2016, by category
- Dominican Republic: ad spend 2016, by category
- Peru: ad spend 2017, by category
- Ecuador: ad spend 2017, by category
- Puerto Rico: ad spend 2016, by category
- Leading African American advertising categories in the U.S. 2013
- Fastest growing African American ad categories in the U.S. 2013
- Leading advertising categories in Australia 2014
- Brazil: leading advertising categories H1 2017
- Brazil: food advertising spending 2016-2018
- Brazil: ad spend in media 2016-2018
- Brazil: car advertising spending 2016-2018
- Brazil: ad spend in the retail sector 2016-2018
- U.S. measuring and controlling devices ad spend 2010-2016
- Share of mobile dark social clickbacks on shared content in Europe 2016, by category
- Share of mobile dark social clickbacks on shared content in the UK 2016, by category
- Digital classified categories used by non-English internet users in India 2016
- Number of promotional products owned in selected countries in Europe 2016, by gender
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