Advertising expenditure in the largest advertising categories in the United States as of 3rd quarter 2015 (in billion U.S. dollars)

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Expenditure in billion U.S. dollars

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This statistic shows the largest advertising categories in the United States in the third quarter of 2015. According to the source, the U.S. automotive industry spent 3.49 billion U.S. dollars on advertising in the measured period.
Additional info: Leading advertising categories in the U.S.

With an expenditure of over 4 billion U.S. dollars in the third quarter 2015, retail was the highest ranked advertising category in the United States, yet there were no retailers among leading advertisers in 2015.

On the other hand, automobile manufacturers are well represented in the list of highest-spending advertisers. The automotive industry is the second largest advertising spender in the U.S. The industry’s total advertising expenditure amounted to 3.49 billion U.S. dollars.

IThe telecommunications industry came in third place, investing about 2.16 billion U.S. dollars into their ad campaigns. Among the biggest advertisers in this industry are AT&T, Comcast, and Verizon.
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Release date
December 2015
United States
Survey time period
Special properties
figures do not include FSI or PSA activity
Supplementary notes
Figures have been rounded.

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