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Gen C: monthly online content creation in selected countries 2013

Share of Gen C online users in selected countries who create online content as least once per month as of Summer 2013

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Release date

January 2014



Survey time period

Summer 2013

Age group

13 to 64 years

Method of interview

Online survey

Supplementary notes

YouTube defines Gen C as follows:
"Generation C, or Gen C, is a term coined by Nielsen and Booz Allen Consulting in 2010 to describe millennials. Now fast-forward to 2013 to when Gen C have broken out of their mold. They have become a true psychographic—not simply a demographic but a mindset that spans generations.
Globally, it’s still true that most millennials are Gen C, but across 30+ countries, on average, 39% (with a range of 20% to 50%) of Gen C are aged 35 or over."

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Statistics on "User-generated content"

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