This statistic presents the share of mobile internet users who use their mobile device to search for products to buy. As of the third quarter of 2015, it was found that 62 percent of mobile users worldwide used their mobile devices to research clothes they intended to purchase.
Percentage of mobile users who use their mobile device to search for products to buy as of 3rd quarter 2015, by category
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| Share of respondents | |
|---|---|
| Mobile phone | 63% |
| Clothes | 62% |
| Perfume/aftershave | 61% |
| Grocery products | 60% |
| Holiday/vacation | 56% |
| Car | 44% |
| Insurance | 37% |
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- Release date
- January 2016
- Region
- World
- Survey time period
- 3rd quarter 2015
- Age group
- 16 to 64 years
- Special properties
- mobile internet users in Brazil, India, Italy, Malaysia, UK and US
- Supplementary notes
- Question: Which of these devices would you use to research the following products? And which of these devices would you use to buy the following products?
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- Requested online shopping information of U.S. search engine users 2014
- Google's non-desktop search market share in Italy 2014-2016
- Google's market share of non-desktop search in Italy 2015-2017
- U.S. in-store mobile device usage 2016
- Canada reasons to search for information via mobile 2015
- Canada: frustrations with smartphone mobile search 2014
- Leading mobile search categories in Canada 2015
- Global mobile in-store activities 2014
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