Percentage of mobile users who use their mobile device to search for products to buy as of 3rd quarter 2015, by category

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Share of respondents
Mobile phone63%
Clothes62%
Perfume/aftershave61%
Grocery products60%
Holiday/vacation56%
Car44%
Insurance37%

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Description Source More information
This statistic presents the share of mobile internet users who use their mobile device to search for products to buy. As of the third quarter of 2015, it was found that 62 percent of mobile users worldwide used their mobile devices to research clothes they intended to purchase.
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Release date
January 2016
Region
Worldwide
Survey time period
3rd quarter 2015
Age group
16 to 64 years
Special properties
mobile internet users in Brazil, India, Italy, Malaysia, UK and US
Supplementary notes
Question: Which of these devices would you use to research the following products? And which of these devices would you use to buy the following products?

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Statistics on "Mobile search"

  • Mobile search
  • Local content
  • Mobile advertising
  • Mobile product research

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