Industries with highest quarterly advertising spending in the U.S. Q3 2015

The statistic shows advertising spending of select industries in the United States in the third quarter of 2015. The automotive industry invested 3.49 billion U.S. dollars in advertising in this period. Non-prescription remedies ranked tenth, with 1.08 billion advertising expenditures. The entire ad market in the U.S. was estimated at 183 billion U.S. dollars in 2016. TV was the largest ad medium, followed by the internet and the radio.

Leading advertising categories in the United States in 3rd quarter 2015

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Release date

December 2015


United States

Survey time period

July to September 2015

Special properties

figures do not include FSI or PSA activity

Supplementary notes

Figures have been rounded.

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