In late 2019 projections were made for the global programmatic advertising market for the coming year. It was calculated that the programmatic would account for 69.2 percent of the global display advertising spending in 2020. That same year, in the UK programmatic advertising was forecast to account for nearly 89 percent of display ad spend in the country.
Share of programmatic in display advertising spending in selected countries worldwide in 2020
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Statistics on TV advertising worldwide
Overview
4
North America
7
- Premium Statistic TV advertising spending in North America 2000-2024
- Premium Statistic Canada TV advertising revenue 2003-2021
- Premium Statistic Canada: TV advertising revenue 2003-2021, by source
- Premium Statistic Mexico: TV advertising spending 2020-2025
- Premium Statistic Mexico: TV ad revenue 2017-2021, by channel
- Premium Statistic TV advertising revenue in the U.S. 2019-2025
- Premium Statistic Top TV advertisers in the U.S. 2021
South America
7
- Premium Statistic Latin America: TV ad spend 2010-2024
- Premium Statistic Latin America: TV ad spend 2021, by country
- Premium Statistic Argentina: advertising spending 2020-2021, by medium
- Premium Statistic Brazil: TV ad investments 2019-2021
- Premium Statistic TV ad spend in Chile 2019-2021, by type
- Premium Statistic TV ad spend in Colombia 2018-2024
- Premium Statistic Peru: ad spend 2018-2024, by medium
APAC
8
- Premium Statistic Television ad spending APAC 2012-2024
- Premium Statistic TV ad spend in APAC 2021, by country
- Premium Statistic TV ad spending growth APAC 2012-2024
- Premium Statistic Value of pay TV advertising market in Australia 2015-2024
- Premium Statistic TV advertising revenue in China 2013-2023
- Premium Statistic TV ad expenditure in India 2014-2021
- Premium Statistic TV advertising expenses in Japan 2012-2021
- Premium Statistic Terrestrial TV ad revenue in South Korea 2016-2022, by type
Europe
8
- Premium Statistic Television advertising spending in Central and Eastern Europe 2000-2024
- Premium Statistic Television advertising spending in Western Europe 2000-2024
- Premium Statistic TV ad spend in Europe 2021, by country
- Premium Statistic Television advertising revenues in France 2017-2021
- Premium Statistic Net income of the TV advertising market in Germany 1998-2021
- Premium Statistic TV ad spending in Italy 2019-2022
- Premium Statistic TV advertising market value in Russia 2020-2025
- Premium Statistic Television advertising expenditure in Spain 2016-2025
Africa
8
- Premium Statistic TV ad spend in Africa 2017-2027
- Premium Statistic MENA TV ad spend 2005-2024
- Premium Statistic TV ad spend in Africa 2021, by country
- Premium Statistic Traditional television advertising spending in Ghana 2017-2025
- Premium Statistic Traditional television advertising spending in Kenya 2017-2025
- Premium Statistic Traditional television advertising spending in Morocco 2017-2025
- Premium Statistic Traditional television advertising spending in Nigeria 2017-2025
- Premium Statistic Traditional television advertising spending in South Africa 2017-2025
Market insights
5
- Premium Statistic Planned changes in ad spending of marketers worldwide 2022, by medium
- Premium Statistic Most impactful marketing technology innovations according to marketers worldwide 2022
- Premium Statistic Most trusted ad channels worldwide 2021
- Premium Statistic Ad spend vs. media time gap worldwide 2022
- Premium Statistic Perception of sexual orientation inclusivity in ads worldwide 2022, by medium
Further related statistics
19
- Programmatic spending distribution in developing APAC 2014-2018 by country or region
- Mobile share of programmatic video ad spend in the U.S. 2019-2022
- Italy: programmatic share of display advertising spending 2013-2019
- Programmatic buying adoption in Asia-Pacific 2016, by country
- Programmatic ad spending in Southeast Asia 2015 and 2019, by country
- Programmatic market share in APAC 2015, by country
- Programmatic spend growth in APAC 2014-2019, by country
- Programmatic display ad spend growth in the U.S. 2019-2023
- Mobile programmatic display ad spend growth in the U.S. 2014-2019
- Programmatic display ad spending in the U.S. 2016-2020, by channel
- Display ad spend growth in Canada 2021-2025
- Share of TV advertising budgets spent programmatically in the U.S. 2017-2018
- Radio ad spend in Canada 2010-2019
- Advertising spending of discounters in Germany 2004-2015
- B2B print marketing and advertising spending share in the U.S. 2016, by type
- Share of ad spending in the UK from 2017 to 2021*, by media
- Industry revenue of “outdoor advertising“ in New Jersey 2012-2024
- U.S. electronic components ad spend 2010-2016
- Display advertising market value in Poland 2015-2019
Further Content: You might find this interesting as well
Statistics
- Programmatic spending distribution in developing APAC 2014-2018 by country or region
- Mobile share of programmatic video ad spend in the U.S. 2019-2022
- Italy: programmatic share of display advertising spending 2013-2019
- Programmatic buying adoption in Asia-Pacific 2016, by country
- Programmatic ad spending in Southeast Asia 2015 and 2019, by country
- Programmatic market share in APAC 2015, by country
- Programmatic spend growth in APAC 2014-2019, by country
- Programmatic display ad spend growth in the U.S. 2019-2023
- Mobile programmatic display ad spend growth in the U.S. 2014-2019
- Programmatic display ad spending in the U.S. 2016-2020, by channel
- Display ad spend growth in Canada 2021-2025
- Share of TV advertising budgets spent programmatically in the U.S. 2017-2018
- Radio ad spend in Canada 2010-2019
- Advertising spending of discounters in Germany 2004-2015
- B2B print marketing and advertising spending share in the U.S. 2016, by type
- Share of ad spending in the UK from 2017 to 2021*, by media
- Industry revenue of “outdoor advertising“ in New Jersey 2012-2024
- U.S. electronic components ad spend 2010-2016
- Display advertising market value in Poland 2015-2019
Zenith. (November 25, 2019). Share of programmatic in display advertising spending in selected countries worldwide in 2020 [Graph]. In Statista. Retrieved February 07, 2023, from https://www.statista.com/statistics/305603/share-programmatic-display-ad-spend-country/
Zenith. "Share of programmatic in display advertising spending in selected countries worldwide in 2020." Chart. November 25, 2019. Statista. Accessed February 07, 2023. https://www.statista.com/statistics/305603/share-programmatic-display-ad-spend-country/
Zenith. (2019). Share of programmatic in display advertising spending in selected countries worldwide in 2020. Statista. Statista Inc.. Accessed: February 07, 2023. https://www.statista.com/statistics/305603/share-programmatic-display-ad-spend-country/
Zenith. "Share of Programmatic in Display Advertising Spending in Selected Countries Worldwide in 2020." Statista, Statista Inc., 25 Nov 2019, https://www.statista.com/statistics/305603/share-programmatic-display-ad-spend-country/
Zenith, Share of programmatic in display advertising spending in selected countries worldwide in 2020 Statista, https://www.statista.com/statistics/305603/share-programmatic-display-ad-spend-country/ (last visited February 07, 2023)
Share of programmatic in display advertising spending in selected countries worldwide in 2020 [Graph], Zenith, November 25, 2019. [Online]. Available: https://www.statista.com/statistics/305603/share-programmatic-display-ad-spend-country/