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Share of programmatic in display ad spend 2020, by country

Published by A. Guttmann, Jun 8, 2020
In late 2019 projections were made for the global programmatic advertising market for the coming year. It was calculated that the programmatic would account for 69.2 percent of the global display advertising spending in 2020. That same year, in the UK programmatic advertising was forecast to account for nearly 89 percent of display ad spend in the country.

Share of programmatic in display advertising spending in selected countries worldwide in 2020

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Release date

November 2019

Region

Worldwide

Survey time period

November 2019

Special properties

all figures are forecast

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