In late 2019 projections were made for the global programmatic advertising market for the coming year. It was calculated that the programmatic would account for 69.2 percent of the global display advertising spending in 2020. That same year, in the UK programmatic advertising was forecast to account for nearly 89 percent of display ad spend in the country.
Share of programmatic in display advertising spending in selected countries worldwide in 2020
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Zenith. (November 25, 2019). Share of programmatic in display advertising spending in selected countries worldwide in 2020 [Graph]. In Statista. Retrieved January 19, 2022, from https://www.statista.com/statistics/305603/share-programmatic-display-ad-spend-country/
Zenith. "Share of programmatic in display advertising spending in selected countries worldwide in 2020." Chart. November 25, 2019. Statista. Accessed January 19, 2022. https://www.statista.com/statistics/305603/share-programmatic-display-ad-spend-country/
Zenith. (2019). Share of programmatic in display advertising spending in selected countries worldwide in 2020. Statista. Statista Inc.. Accessed: January 19, 2022. https://www.statista.com/statistics/305603/share-programmatic-display-ad-spend-country/
Zenith. "Share of Programmatic in Display Advertising Spending in Selected Countries Worldwide in 2020." Statista, Statista Inc., 25 Nov 2019, https://www.statista.com/statistics/305603/share-programmatic-display-ad-spend-country/
Zenith, Share of programmatic in display advertising spending in selected countries worldwide in 2020 Statista, https://www.statista.com/statistics/305603/share-programmatic-display-ad-spend-country/ (last visited January 19, 2022)
