U.S. generations: social media interaction with charity organizations 2013
Percentage of United States population who interact with charity organizations on social media as of May 2013, by generation and activity
This statistic shows the percent of four different generations in the United States who engage in certain activities on social media to connect with charitable organizations online, as of 2013. According to the study, 50 percent of Gen Y, or Millennials, share about charities on Facebook, as do 38 percent of Gen Xers, 19 percent of Boomers, and 9 percent of Matures.
Percentage of United States population who interact with charity organizations on social media as of May 2013, by generation and activity
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| Gen Y | Gen X | Boomers | Matures | |
|---|---|---|---|---|
| Follow a charity on social media | 55% | 47% | 27% | 12% |
| Share about a charity on Facebook | 50% | 38% | 19% | 9% |
| Fundraise for a charity via social media | 34% | 22% | 9% | 6% |
| Follow a charity's Twitter feed | 30% | 22% | 5% | 2% |
| Pin about a charity on Pinterest | 20% | 12% | 3% | 2% |
| Participate in or watch a Google hangout | 14% | 4% | 1% | 2% |
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