This statistic shows the percent of four different generations in the United States who engage in certain activities on social media to connect with charitable organizations online, as of 2013. According to the study, 50 percent of Gen Y, or Millennials, share about charities on Facebook, as do 38 percent of Gen Xers, 19 percent of Boomers, and 9 percent of Matures.
Percentage of United States population who interact with charity organizations on social media as of May 2013, by generation and activity
deployed and incoming sample controlled to be representative of the U.S. Census
Supplementary notes
Source defines the generations as such: Generation Y: born 1981-1995 Generation X: born 1965-1980 Boomers: born 1946-1964 Matures: born 1945 and earlier.
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Blackbaud, & Edge Research. (August 31, 2013). Percentage of United States population who interact with charity organizations on social media as of May 2013, by generation and activity [Graph]. In Statista. Retrieved August 18, 2022, from https://www.statista.com/statistics/305992/us-generational-comparison-charity-social-media-activities/
Blackbaud, und Edge Research. "Percentage of United States population who interact with charity organizations on social media as of May 2013, by generation and activity." Chart. August 31, 2013. Statista. Accessed August 18, 2022. https://www.statista.com/statistics/305992/us-generational-comparison-charity-social-media-activities/
Blackbaud, Edge Research. (2013). Percentage of United States population who interact with charity organizations on social media as of May 2013, by generation and activity. Statista. Statista Inc.. Accessed: August 18, 2022. https://www.statista.com/statistics/305992/us-generational-comparison-charity-social-media-activities/
Blackbaud, and Edge Research. "Percentage of United States Population Who Interact with Charity Organizations on Social Media as of May 2013, by Generation and Activity." Statista, Statista Inc., 31 Aug 2013, https://www.statista.com/statistics/305992/us-generational-comparison-charity-social-media-activities/
Blackbaud & Edge Research, Percentage of United States population who interact with charity organizations on social media as of May 2013, by generation and activity Statista, https://www.statista.com/statistics/305992/us-generational-comparison-charity-social-media-activities/ (last visited August 18, 2022)
