U.S. generations: social media interaction with charity organizations 2013

Percentage of United States population who interact with charity organizations on social media as of May 2013, by generation and activity

by Statista Research Department, last edited Aug 31, 2013
U.S. generations: social media interaction with charity organizations 2013 This statistic shows the percent of four different generations in the United States who engage in certain activities on social media to connect with charitable organizations online, as of 2013. According to the study, 50 percent of Gen Y, or Millennials, share about charities on Facebook, as do 38 percent of Gen Xers, 19 percent of Boomers, and 9 percent of Matures.
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Percentage of United States population who interact with charity organizations on social media as of May 2013, by generation and activity

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Gen YGen XBoomersMatures
Follow a charity on social media55%47%27%12%
Share about a charity on Facebook50%38%19%9%
Fundraise for a charity via social media34%22%9%6%
Follow a charity's Twitter feed30%22%5%2%
Pin about a charity on Pinterest20%12%3%2%
Participate in or watch a Google hangout14%4%1%2%
Gen YGen XBoomersMatures
Follow a charity on social media55%47%27%12%
Share about a charity on Facebook50%38%19%9%
Fundraise for a charity via social media34%22%9%6%
Follow a charity's Twitter feed30%22%5%2%
Pin about a charity on Pinterest20%12%3%2%
Participate in or watch a Google hangout14%4%1%2%
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by Statista Research Department, last edited Aug 31, 2013
This statistic shows the percent of four different generations in the United States who engage in certain activities on social media to connect with charitable organizations online, as of 2013. According to the study, 50 percent of Gen Y, or Millennials, share about charities on Facebook, as do 38 percent of Gen Xers, 19 percent of Boomers, and 9 percent of Matures.
Show more
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