U.S. generations: activities with charities via social media 2013

This statistic shows the percent of four different generations in the United States who engage in certain activities on social media to connect with charitable organizations online, as of 2013. According to the study, 50 percent of Gen Y, or Millennials, share about charities on Facebook, as do 38 percent of Gen Xers, 19 percent of Boomers, and 9 percent of Matures.

Percentage of United States population who interact with charity organizations on social media as of May 2013, by generation and activity

Characteristic	Gen Y	Gen X	Boomers	Matures
Follow a charity on social media	55%	47%	27%	12%
Share about a charity on Facebook	50%	38%	19%	9%
Fundraise for a charity via social media	34%	22%	9%	6%
Follow a charity's Twitter feed	30%	22%	5%	2%
Pin about a charity on Pinterest	20%	12%	3%	2%
Participate in or watch a Google hangout	14%	4%	1%	2%

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Release date

August 2013

More information

Region

United States

Survey time period

May 13-24, 2013

Number of respondents

1,014 respondents

Age group

18 years and older

Special properties

deployed and incoming sample controlled to be representative of the U.S. Census

Supplementary notes

Source defines the generations as such:
Generation Y: born 1981-1995
Generation X: born 1965-1980
Boomers: born 1946-1964
Matures: born 1945 and earlier.

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