U.S. private label CPG expenditure by channel 2014

This graph depicts the private label expenditure on consumer packaged goods in the United States in 2014, by channel. In that year, private label spending on CPG in U.S. grocery stores amounted to approximately 304.8 billion U.S. dollars.

Private label spending on consumer packaged goods in the U.S. in 2014, by channel

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Release date

January 2015


United States

Survey time period


Supplementary notes

* Grocery, Club, Drug, Dollar & Mass/Super via IRI Consumer Network™; 52 weeks ending September 7, 2014 versus same period prior year. Walmart is not included in grocery or mass/super.
** Convenience via IRI Market Advantage; 52 weeks ending August 10, 2014 and same period prior year.

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