U.S. dollar sales share of private label frozen fruit and vegetables by segment 2018

This statistic illustrates the dollar sales share of the private label frozen fruits and shelf stable vegetables category in U.S. retail stores in 2018, by segment. For the 52 weeks ended December 4, 2018, some 69.1 percent of frozen fruits sold in U.S. retail stores were private labels.

Dollar sales share of the private label frozen fruit and shelf stable vegetables category in U.S. retail stores in 2018, by segment

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Sources

Release date

February 2019

Region

United States

Survey time period

52 weeks ending December 2, 2018

Supplementary notes

Total U.S. supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar retail chains, for the 52 weeks ending December 2, 2018.

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