U.S. digital buyer social media brand promotion 2014

This statistic presents the social media sites most likely to be used to promote brands or products according to digital buyers in the United States. As of October 2014 it was found that 86 percent of customers satisfied with a brand or purchase were like to use Facebook to promote said brand or product. Twitter was ranked second with a 29 percent usage rate.

Social media sites most likely to be used to promote brands or products according to U.S. digital buyers as of October 2014

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Sources

Release date

March 2015

Region

United States

Survey time period

February to October 2014

Number of respondents

2,295 respondents

Special properties

Digital buyers who are likely to promote a brand/product when satisfied with a purchase

Method of interview

Online survey

Supplementary notes

Total survey n = 19,485; Total US n = 5,849

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